Suppliers, Natural, Competitors, Publics, Cultural, Technological. Which are these categorized as microenvironment

suppliers, competitors, publics

Marketing ethics refers

principles & values that guide the behavior of marketers

process of plan & execute marketing mix to create value & satisfy customers

obtaining a desired object from someone by offering something in return

Suppliers, Natural, Competitors, Publics, Cultural, Technological. Which are these categorized as macroenvironment

cultural, technological, natural

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FUMA TOPIC 1 AND 2

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Answers

1
Social responsibility marketing is when the organization is concerned about people, society and environment
True
False
2
Marketing environment refer to factors that affect company's ability to create and maintain relationship with customers.
False
True
3
Suppliers, Natural, Competitors, Publics, Cultural, Technological. Which are these categorized as microenvironment
cultural, technological, natural
all of the above
suppliers, competitors, publics
natural, competitors, publics
4
Marketing ethics refers
principles & rules that control the marketers to be honest and ethical
applying high standards of moral rights and wrongs in marketing mix
principles & guidance to marketers to enhance publicity
principles & values that guide the behavior of marketers
5
Codes of manner, dress, language, religion, rituals, norms of behavior and systems of belief. This refers to
Cultural
Demographic
Publics
Community
6
The difference between business markets and reseller markets is business markets consist sellers sell product for profit
True
False
7
To be different from competitors, a company should understand competitor’s strengths and weaknesses
True
False
8
The role of CSR in marketing except
Short-Term Sustainability
Differentiation in the Market
Increased Customer Loyalty
Enhanced Brand Reputation
9
Marketing is....
process of plan & execute build strong customer relationships
process of plan & execute production and marketing to create value
process of plan & execute strategies to create value satisfied customer
process of plan & execute marketing mix to create value & satisfy customers
10
Exchange refers to
creating, maintaining & enhancing strong, customers and other stakeholders
difference between the values of the product with the customer gains
obtaining a desired object from someone by offering something in return
A trade of value between parties
11
Suppliers, Natural, Competitors, Publics, Cultural, Technological. Which are these categorized as macroenvironment
natural, competitors, publics
suppliers, natural, publics
all of the above
cultural, technological, natural
12
Factors to choose good suppliers except
competitive prices
ethical corporate behavior
supply shortages or delays
good price with low quality
13
These are the roles of ethics in marketing : legal compliance, sustainability, societal impact, employer satisfaction
True
False
14
Below are the core marketing concepts EXCEPT
Marketers & Organizers
Customer Value & Satisfaction
Customer Needs, Wants & Demands
Market Offerings - Product, service. experience
15
MICRO-ENVIRONMENT is – Considered to be beyond the control of the organization.
False
True

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