Ent. 1 Unit 3

Which situation presents a business threat to a company?

A marketing plan should outline specific activities that a business will use to perform what

A business offers different types of soaps in a wide range of prices, this is an example of?

When choosing a target market the most useful market segment to the business are measurable and

Which is the primary reason for governments to regulate business activities ?

Which is an external threat that a company might identify while conducting a situation analysis

Before producing and selling a product, which action should marketers do first?

Selecting a target market on specific criteria that limit the audience to a welldefined segment

Where in a marketing plan would a business put the plans to communicate with its customers?

Companies are forced to pay more attention to specific needs of consumers due to what factor?