What is the main function of Nike’s ‘Nike Fit’ app?

To recommend shoe sizes based on foot measurements

What is one way Artificial Intelligence (AI) supports businesses in marketing?

Analyzing customer behavior to predict preferences

Which key feature of Sephora’s ‘Virtual Artist’ app enhances customer confidence in purchasing makeup products?

Virtual try-on capabilities for testing different makeup shades.

What is the primary purpose of IKEA’s ‘IKEA Place’ app?

To visualise how IKEA furniture fit and looks using augmented reality (AR).

How does big data enable companies to personalize marketing efforts?

By analyzing historical data to predict future purchases

How do businesses typically use Virtual Reality (VR) in marketing?

To offer virtual tours and showcase products

Which of the following is an example of an empathy-focused branding campaign during COVID-19?

Dove’s community support campaign

Which of the following best describes Augmented Reality (AR)?

An overlay of virtual content on real-world settings

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Questions 12

Answers

1
What is the primary concern associated with big data marketing strategies?
Enhanced customer engagement
Data privacy and security
Increased sales revenue
Real-time decision-making
2
What is the main function of Nike’s ‘Nike Fit’ app?
To offer personalized fashion suggestions based on recent trends.
To measure the user’s fitness levels using AI technology
To provide exercise routines and performance tracking for athletes.
To recommend shoe sizes based on foot measurements
3
What is one way Artificial Intelligence (AI) supports businesses in marketing?
Scanning customer environments to recommend furniture
Overlaying digital elements on the real world
Analyzing customer behavior to predict preferences
Creating fully immersive virtual experiences
4
Which key feature of Sephora’s ‘Virtual Artist’ app enhances customer confidence in purchasing makeup products?
Tutorials on skincare routines without product recommendations.
In-store discounts for app users.
Voice-controlled shopping features.
Virtual try-on capabilities for testing different makeup shades.
5
What is the primary purpose of IKEA’s ‘IKEA Place’ app?
To allow users to design and customize furniture styles online.
To provide detailed assembly instructions for IKEA products.
To visualise how IKEA furniture fit and looks using augmented reality (AR).
To offer virtual consultations with interior designers.
6
How does big data enable companies to personalize marketing efforts?
By limiting customer data usage
By focusing solely on demographics
By reducing marketing costs
By analyzing historical data to predict future purchases
7
How do businesses typically use Virtual Reality (VR) in marketing?
To host real-time customer support sessions
To offer virtual tours and showcase products
To analyze customer interactions across platforms
To create interactive makeup try-ons
8
What type of payment method became the norm during COVID-19 to ensure safety?
Cheques
Credit Cards
Contactless Payments
Cash
9
Which of the following is an example of an empathy-focused branding campaign during COVID-19?
Dove’s community support campaign
Apple’s "Shot on iPhone"
Coca-Cola’s "Share a Coke"
Nike’s "Just Do It" campaign
10
How much did global e-commerce sales reach in 2022 due to the COVID-19 pandemic ?
$6.2 trillion
$4.5 trillion
5.7 trillion
$7.1 trillion
11
Which of the following best describes Augmented Reality (AR)?
A tool for tracking consumer behavior online
An overlay of virtual content on real-world settings
A chatbot system powered by machine learning
A fully immersive digital environment
12
What are the three main characteristics of big data?
Volume, Variety, Velocity
Variety, Veracity, Validity
volume, Variety, Visibility
Value, Volume, Velocity

DIGITAL SOCIAL MEDIA MARKETING Flashcards | StudBud