Marketing Ch.1

When Angela checked out of her hotel, she completed a research form rating the hotel. This is an example of

What does a miniature golf business provide to its customers?

Hometown Dairy wants to introduce a new low-fat ice cream. This is an example of the ___________ function of mktg.

Purchasing a Snapple iced tea from WaWa makes you part of the

Selling exercise equipment, through catalogs, which are mailed to athletes is an example of place utility.

A marketing concept includes information such as ethnic background, age, income level, and geographic location.

The local farm market just received an order for 500 pumpkins from ShopRite. This is an example of

A market includes people who share similar needs and wants, and can purchase a companies products.

The "buy one get one free" strategy is an example of distribution.

Which of the following utilities involves making products?

New and improved products are the result of increased __________________ generated by marketing.

A salesperson who is helping a customer purchase a new dishwasher is providing _______________ utility to the customer.

There is only one target market for a given product.

Time utility involves having a gas station open 24 / 7.

Which economic utility increased when fast-food restaurants began accepting credit cards?

Transforming recycling items into valuable products is an example of _____________ utility.

To increase the _____________ utility of their products, some retailers offer installment or layaway plans.

The functions of marketing add _____________ to a product.

Informing, persuading, or reminding potential customers about a good / service is called _____________.

At the end of summer each year, stores stock school supplies to increase the stores ______________ utility.