Sport Marketing and the Sport Consumer

When we buy a product and then question our judgment about it, we are experiencing cognitive ____________.

Sporting events are memorable but perishable. This is why marketers sell souvenirs.

_________ and ____________ exert a great deal of influence on the attitudes, values, and perceptions that we develop.

An example of social motivation is athletes enjoying themselves during and after competition.

Sport researchers have identified three key motives for participating in sport, and they are....

Selected market segments are referred to as ___________.

An example of mastery motivation is....

The belief that only men should play football (tackle) represents which component of an attitude?

An example of an extrinsic reward in sport is ...

What is the key to MARKETING success of a sport organization?

Three components of experience, feelings, and beliefs work together to form an attitude.

Marketers call groups that share similar characteristics a market segment.