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A common belief in the "Selling Concept" phase, is...

A common belief in the "Societal Marketing Concept" phase, is...

Marketing Concepts

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Marketing concepts

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Questions 5

Answers

1
A common belief in the "Societal Marketing Concept" phase, is...
Don't sell what you can make, but make what you can sell
Importance goes to consumer welfare
If cheap and available, customer will buy
Selling what you have
2
A common belief in the "Selling Concept" phase, is...
Goods are not bought, but must be sold
If cheap and available, customer will buy
Selling what you have
Don't just sell what you can produce
3
A common belief in the "Marketing Concept" phase, is...
Only by customer satisfaction can you sell the most
High quality and price = budget constraints
Selling what you have (e.g. personal selling)
Customer doesn't always want cheap
4
A common belief in the "Product Concept" phase, is...
Selling what you have
Customer satisfaction
Good quality product = customer will buy
Importance of consumer welfare/societal welfare
5
A common belief in the "Production Concept" phase, is...
Goods are not bought, but must be sold
Good quality product = customer will buy
Cheap and available = customer will buy
Customers don't always want cheap