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Marketing
Marketing
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Questions
20
Answers
1
Marketing is developing, promoting and distributing products that only satisfy customer's needs
True
False
2
Which marketing function is responsible for market research and passing on the results to the right people?
Market Planning
Channel Management
Product/Service Management
Market Information Management
3
Marketing function that communicates with target market through advertising, sales, special events etc
Pricing
Market Planning
Selling
Promotion
4
which of the 4 P's of marketing deals with the ways products are distributed and delivered?
Place
Price
Product
Promotion
5
Market function that deals with the personal contact the business has with customers either face to face or online
Selling
Channel Management
Pricing
Promotion
6
Which method of segmentation includes information on where someone lives?
Demographics
Behavioral
Geographics
Psychographics
7
Understanding concepts and strategies used to develop and target specific marketing strategies to select an audience
Selling
Channel Management
Market Planning
Pricing
8
Which marketing function is responsible for making the decision to sell in a store or online or both
Market Planning
Promotion
Channel management
Marketing Information Management
9
When you take your target market and analyze that market by categorizing specific characteristics
Market Segmentation
Marketing Concept
Fashion Merchandising
Target Market
10
Which is not a 4 P of Marketing
Place
Promotion
People
Price
11
Effective fashion marketers follow certain principles: The idea that businesses must satisfy both needs and wants
Promotion
Market Segmentation
Marketing Concept
Target Market
12
To be effective in marketing you must have a specific and well thought out target market.
True
False
13
Which of the 4 P's of marketing deals with sales, celebrity endorsements, or reward clubs
Price
Promotion
Product
Place
14
The specific group of people that a business is trying to reach is called the target market.
True
False
15
which method of segmentation involves a customers opinions and interests or attitudes
Psychographics
Behavioral
Demographics
Geographics
16
If I know my consumer has a college degree, lives in the city & loves to travel, which method of segmentation did I miss
geographics
demographics
psychographics
behavioral
17
Which of the seven marketing functions is concerned about making sure a product is priced to make a profit?
Market Planning
Channel Management
Pricing
Selling
18
Which method of market segmentation involves a person's age, gender, income, ethnic background
Psychographics
Behavioral
Geographics
Demographics
19
Which Method of segmentation involved whether or not a customer has brand loyalty and other shopping patterns
Demographics
Geographics
Psychographics
Behavioral
20
Which market function would look at ways to improve a product to meet the needs and wants of consumers?
Pricing
Channel Management
Product/Service Management
Selling