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SpringBoard Unit 2 Advertising Vocabulary Flashcards | StudBud

Explore/SpringBoard Unit 2 Advertising Vocabulary

What is true about facts and figures?

What is the definition of avant-garde?

SpringBoard Unit 2 Advertising Vocabulary

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Answers

1
What is the definition of avant-garde?
employ vague, sweeping statements
employ symbols(waving the flag) to stir emotions
the product is so new that you could be the first to get it
most people have this or are doing this so you should too
2
What is true about facts and figures?
The advertiser transfers emotions from one idea to a product
Celebrities promote the product.
Statistics and percentages convince you one thing is better
Says everyone is doing it, so you should.
3
What is transfer?
To carry over feelings about one symbol to a product or idea
using vague terms to describe something
the use of facts and figures to convince you product is best
the use of transitions to link ideas in writing
4
What is advertising?
any form of communication used to convince people to buy
A group of people who work together
impressions that are necessary, annoying, interesting, funny
the use of transitions to link ideas in writing
5
What do testimonials NOT need?
a celebrity or expert
words
a target audience
a product
6
What is bandwagon?
using words that have strong emotions
tries to persuade everyone to join in and do the same thing
employ vague, sweeping statements
An important person or famous figure endorses a product