Marketing Essentials - Chapter 21 Channel Distribution

Objective is complete market coverage

Unlike wholesalers and retailers, _______ do not own the goods they sell

How widely a product is distributed

Channel distribution mostly addresses which of the four P's?

Wholesalers that manage inventory (stock shelves) and merchandising (create displays) for retailers

They own the goods they sell, but do not physically handle the actual products

Wholesalers are called _______ when their customers are commercial users.

The final user might be a consumer or...

Asparagus being sold at a stand in front of the farmer house is what type of distribution?

The path a product takes from producer or manufacturer to final end user.

Louis Vuitton only sells its products from its own stores or a few other upscale retailers

This channel most common among clothing companies

Often offer additional services like credit, gift-wrapping, or delivery.

Lambo only letting select geographic areas sell their goods is an example of:

When there are protected territories for distribution

_______ just bring buyers and sellers together to make a sale happen; no ongoing relationships

Traditional retailers with physical stores are known as...

Selling gum at every appropriate outlet is an example of: