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IB Business Marketing
IB Business Marketing
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Chapter 4
Flashcards
81 cards
F
Practice quiz
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Host live
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Questions
81
Answers
1
Advantages of E-commerce include
Customisation
Ubiquity
What is Ubiquity?
global reach
2
? are in slowly growing markets
False
True
3
"Invasion of privacy" is an ethical concern in market research
False
True
4
Which of the following influence marketing?
Ethics
Culture
Innovation
Class-struggle
5
___ Is when cash flow becomes positive
Depression
Introduction
Maturity
growth
6
___ = Competitors have begun to take a portion of the market and sales neither grow or decline
Saturation
Decline
Introduction
growth
7
Promotional mix is the combination of below and above the promtion
True
False
8
4.4 is cool now?
False
True
9
Your sales/All sales in the market x 100 =
Market growth
Market care
Market volume
Market share
10
A good marketing mix
is coordinated
is abstract
Targets the right customer
is aware of its market and competition
11
Social marketing intends to genarate a profit for a business
False
True
12
Distribution channels refer to
Place
Promotion
Product
Price
13
Benefits of E commerce to the Customer include
No need to visit physical stores
ability to pay in Dogecoin
Variety of options
Inability to test physical products
14
___ Is the first part of the Product life cycle
Introduction
Development
Saturation
“A lie told often enough becomes the truth.”
15
Operations and Marketing departments need to discuss
the budget
if the product meets customer requirments
the droid attack on the wookies
if extra staff is required
16
Benefits of product oriantated approach include
capitalism
builds brand image
lacks market research
Association with high quality
17
I now understand chapter 4.2 despite this being a bad Quiz
False
True
18
"Segmenting population into number of groups that share characteristics such as age or gender" is
Snowballing:
Convenience sampling
Random Sampling:
Quota Sampling:
19
A limitation of a Marketing plan is clearer communication between departments
False
True
20
The last phase of Product life cycle is
No
Deny
Decline
Saturation
21
Producer > Wholesaler> Retailer> Customer
Four intermediary chanel
Zero intermediary channel
Two Intermediary channel
“Three keys to success: read, read, read.”
22
List marketing tacticts from smallest to largest
Niche<Mass<Segmented
Mass<Niche<Segmented
Niche<Segmented<Mass
Mass<Segmented<Niche
23
TV-adverts are social media marketing
False
True
24
Divides the market based on people’s lifestyle choices or personality characteristics
Please click here
Demographic segmentation
Geographic segmentation
Psychographic segmentation
25
Money spent on promotion increases during each part of the product life cycle.
True
False
26
Services
are intagable
Can be stored
Cannot be taken back
are more subjective than goods
27
Marketing plan = the key elements of a marketing strategy that ensure the successful marketing of a product
False
True
28
in terms of the Bcg matrix dogs
= cows
are necessary
“The Capitalists will sell us the rope with which we will hang them.”
have a small market share in a small market
29
Segmentation based on factors such as "rural vs urban" and "climate"
Please click here
Demographic segmentation
Geographic segmentation
Psychographic segmentation
30
Quantitative data is
subjective
more important than qualitative data
numerical
objective
31
I am in Confident in E-commerce despite this Quiz.
True
False
32
Extension strategi
es include
Selling in new markets
New promotional strategies
developing new products
new packaging
33
Secondary research is quicker and cheaper than primary
True
False
34
Example of a Cash Cow
Free.Soccer.io
Examples are difficult to think of
Futbol9000
Fifa games
35
Market research is done in order to
Identify consumer needs and wants
Measure effectiveness of marketing strategy
Increase risk of product failure
Everyone has a right to be stupid, but some Comrades abuse the privilege.
36
Cost-Plus pricing
Firms set high prices when introducing new products.
setting the price point by adding a % on top of the cost of production
“Imperialism: The final stage of Capitalism.”
Businesses set a price that is at or even lower than the cost of production
37
___ Is not one of the four Ps
Place
Promotion
Price
Plan
38
Online advertisements are faster and lead to a more cost effective spread.
False
True
39
Benefits of E commerce to the Business include
A larger customer base
Cost effective advertising
The way to crush the bourgeoisie
Security concerns
40
___ Is how customers become aware of and are persuaded to purchase the product.
Place
Product
Price
Promotion
41
In marketing, a limitation of Technology is
Engagment
Distractions
Brand recognition
All of the above
42
Online shopping reduces the need for ______ in the chain of distribution which is more cost savings for manufacturers.
promotion
Jedi
customers
Intermediaries
43
"10 dogecoins" refers to
Place
Promotion
Price
Product
44
You have peace of mind over the 4 Ps now. (It's a pun)
True
False
45
Advanatages of Segmentation include
identifies opportunities and weaknesses
better targeting
It is capitalism dying, not dead.
ability to diversify for less risk
46
Market Orientation approach is when a company first designs a new product and then tries to sell it
True
False
47
____= the characteristics of consumers of a particular product in different markets
Consumer Profile
Consumer Audience
Target profile
Target audience
48
"Getting a region, then taking a sample from that region" is
Convenience sampling
Cluster Sampling:
Quota Sampling:
Random Sampling:
49
Releasing a gorilla with a company t-shirt into a city is
cool idea
probably illegal
guerilla marketing
what is this question?
50
Non-Profit organisations ("ISR") market in order to gain a profit
True
False
51
high market share in quickly growing market
?
Cash cow
Invest in Dogecoin
Star
52
Which are part of a Marketing plan?
Marketing objectives
Detailed marketing actions
Key strategic plans
Overall marketing budget
53
With E-commerce you can sell to a much wider customer base online.
False
True
54
Market Size can be measured by
Market Volume
Market growth
Market Share
Market Value
55
Click it
Please click here
Demographic segmentation
Please click here not
Geographic segmentation
56
Market leader is the firm with the highest market share
False
True
57
What is this?
Product Positioning map
Product Placement Plan
A good question
Bolton Consulting group matrix
58
Targeting is the process of marketing to a specific market segment
False
True
59
"Surveying the first group, who then suggests other groups or individuals who could participate in the research" is
Convenience sampling
Random Sampling:
Snowballing:
When one runs with the wolves, one must howl with the pack.
60
activities that determine consumer needs and wants before using appropriate strategies to market the product are
one of the stages in the course of development from feudalism to capitalism
social marketing
commercial marketing
social media marketing
61
Secondary sources include
Focus Groups
Media articles
Government publications
Surveys
62
"Place" refers to
Where the product is
no
"Revolution is brewing and is bound to flare up.”
how the product reaches customers
63
Firms take into account their competition's pricing, and set their prices just below their competition
Loss Leader
Psychological pricing
Price Skimming
Competive pricing
64
I will confident in chapter 4.1 because of this awesome Quiz
False
True
65
Segmentation based on factors such as "age, gender, religion, and ethnicity"
Geographic segmentation
Please click here
Psychographic segmentation
Demographic segmentation
66
Viral marketing happens
On TV
On Social Networks
buy dogecoin
over a long time period
67
Are you confident on the Marketinh chapter because of this awesome Quiz?
Yes, this is the best Kahoot of all time
Yes, but I should have clicked yellow
Yes, but I should have clicked yellow
Yes, click green to get points
68
Finance and Marketing departments need to discuss
if the product meets customer requirments
the droid attack on the wookies
if extra staff is required
the budget
69
People selling and Trading Pokemon cards online is
B2C
C2C
C=Customer, B=Business
B2B
70
What is marketing?
why is marketing?
the monopoly stage of capitalism.
the process of combining the four Ps to meet business goals
advertising
71
Branding refers to Brand____
Value
Brand
Awerness
Loyalty
72
Packaging is important because
aids promotion
It provides information
it provides physical protection
\(9__9)/
73
Branding Enhances company image and increases brand value and recognition
True
False
74
A price of 9.95 Dogecoin instead of 10 dogecoin is
Psychological pricing
Loss Leader
Penetration pricing
Big Brain business move
75
___ Is not Above the line promotion
Product Placement
Billboards
Coupons
TV- commercials
76
With E-commerce it is difficult for consumers to make price comparisons.
True
False
77
Market segmentation = dividing the market into distinct groups of consumers so as to meet their desired needs and wants
False
True
78
Market Orientated approach is considered "outward looking"
True
False
79
Benefits of Market orianted approach include
Easier to adapt the procut
Assocciastion with high quality
Confidence in prodcut sales
Market research is costly
80
Below the line promotion targets induviduals
False
True
81
Down sides of E -commerce for the customer include
Not all businnes accept dogecoin
Information overload
annoying advertising
All of the above
