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Social Media Marketing / Branding Flashcards | StudBud
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Social Media Marketing / Branding
Social Media Marketing / Branding
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Questions
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Answers
1
What is 'Conversion' in social media analytics?
The effectiveness of social engagement leading to desired actions
The number of likes on a post
The total reach of a campaign
The number of views on a video
2
Which element is NOT considered essential for a great logo?
Relevance
Complexity
Simplicity
Timelessness
3
What does 'Consumer' refer to?
The company selling the product
The person who uses the product
The person who buys the product
The process of selling products
4
What is product placement?
Placing ads on social media
A strategy for displaying products in retail stores
The logistics of product shipping
Embedding products in media content without explicit ads
5
Which factor is NOT part of psychographics?
Beliefs
Income
Interests
Lifestyle
6
What is typically the focus during the 'Desire' stage of the AIDA model?
Attracting customer attention
Encouraging immediate purchase
Detailed product information
Convincing customers they want the product
7
What does 'Geographics' refer to in marketing?
The geographic location of a company's headquarters
Global marketing strategies
Demographic segmentation by urban, suburban, and rural areas
The study of earth's geography to improve marketing
8
Which of these is a form of behavior-based customer segmentation?
Segmenting by beliefs and values
Segmenting by age and gender
Segmenting by product usage and interaction frequency
Segmenting by income levels
9
Which term describes the effectiveness of social engagement in terms of conversions?
Reach
Social Media Listening
Conversion
Impressions
10
Which stage of the Product Life Cycle involves increased sales?
Introduction
Maturity
Growth
Decline
11
What is the main purpose of social media analytics?
To manage customer complaints
To increase sales directly through social media
To design new products
To collect data and metrics to measure social media performance
12
Which of the following is NOT a stage of the marketing funnel?
Awareness
Decision
Action
Conversion
13
What does 'loss leader' refer to in pricing strategies?
The most expensive product in a range
A strategy where the price is set below the cost of production
A product sold at a low price to boost other sales
A product that loses money but builds brand awareness
14
What symbol is associated with a registered trademark?
©
®
™
%
15
What is 'Skimming' pricing strategy?
Adding a fixed percentage to the cost of production
Charging a high price initially and then lowering it over time
Selling at a price below the market cost to stimulate other sales
Setting a low initial price to penetrate the market
16
What distinguishes a social media influencer from a celebrity endorser?
Influencers tend to have ongoing collaborations
Influencers are more famous than celebrities
Celebrities do not use social media for promotions
Celebrities only promote products without payment
17
Which pricing strategy involves setting a low price to penetrate the market quickly?
Psychological
Cost plus
Skimming
Penetration
18
What is the primary target market?
The group of customers most likely to buy a product
The market with the lowest awareness of the brand
The least profitable segment
The market with the highest competition
19
What is the importance of LinkedIn according to the document?
To follow celebrity updates
To build a professional network
To find entertainment content
To enhance personal relationships
20
What does A.I.D.A. stand for in marketing?
Analysis, Interest, Design, Action
Awareness, Intention, Direction, Assessment
Attention, Interest, Desire, Action
Attraction, Interaction, Decision, Acquisition
