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Marketing and promotion Flashcards | StudBud
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Marketing and promotion
Marketing and promotion
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1
What is not part of the graphic design process?
overviewing the project
delivery
not reviewing changes of project
developing concepts
2
Choose the answers associated with production, promotion and presentation of artworks?
marketing is not just advertising or sales
creating and maintaining relationships with customers
connecting the right product to the right audience
3
What is the difference between 'advertising' and 'communication'?
museums do have control over what is publicized
museums have no content over what is publicized
communication is free
word of mouth
4
What does effective marketing do for museums?
brings more artwork into the museum
sells the paintings
increases social media presence
increases visitor numbers and revenue
5
What information comes from 'marketing research'?
how many people saw the advertisements
how many people didn't like the advertisement
general background information on visitors
who is visiting, location, age and engagement
6
What is 'Communications' generally referred as?
staging events
publicity or public relations
advertisement
yelling at people to come visit
7
What is the point of marketing and advertisement?
to attract and engage customers
to increase foot traffic outside the museum
to build a social media presence
to scare customers away
8
How would you identify the audience?
By doing a roll call
By asking them to wear nametags
By yelling out their names
Quantitative and qualitative research
9
What are types of distribution and direct marketing?
supplying images and media releases
events staged to launch exhibits
direct mailing to stakeholds and placement of brochures
signs on display at the museum and in public
10
What are 'key messages' when developing an advertisement for an exhibit?
purely the inspiration of the display
how expensive advertising is
dates, key artists, location, price, highlights and offers
artist, intention and longevity of their process
11
Identify two types of 'marketing research'
self completion questionnaires, feedback form and surveys
stalking people online to see their likes and dislikes
Only speaking to staff about their opinions
scrolling through the internet to try finding something
12
What needs to be acknowledged when thinking of the general audience?
Promotions of exhibit
Corporate Identity/Branding
Magazine and book layouts
Poster Design
13
What needs to be acknowledged when thinking of the general audience?
security to protect work
how hungry they are
how tall people are
desires and requirements
