MKTG Concepts Ch 9: Developing a Marketing Strategy and Marketing Plan

Question 1

You are driving when suddeny you remembered you needed to buy milk.

Accepted Answer

emergency convinece good

Question 2

As profits increase, several new companies starts to offer simliar products.

Accepted Answer

Growth

Question 3

There is a little profit in the market, and only the most loyal customers continue to buy.

Accepted Answer

decline

Question 4

A shopper compares product featues and prices at several stores.

Accepted Answer

shopping atttribute based good

Question 5

Businesses emphasize promotion and often give customers price discounts.

Accepted Answer

maturity

Question 6

A marketer approches you to describe a product, but you tell him your not interested.

Accepted Answer

unsought good

Question 7

A company develops a similar product to beat another business into the market.

Accepted Answer

introduction

Question 8

Trying to find a replacement part to your calculator model and finging it at college book store

Accepted Answer

specialty good

Questions 8