Crash Course Media Techniques Vocabulary Review

Question 1

[noun] the management of the relationship between the product and a brand.

Accepted Answer

public relations

Question 2

[noun] the ability to be easily liked, pleasant or attractive

Accepted Answer

likeability

Question 3

[noun] the power or right to give orders, make decisions and enforce rules

Accepted Answer

authority

Question 4

[noun] a short and memorable phrase to represent a company

Accepted Answer

slogan

Question 5

(noun) the act of convincing others to do something

Accepted Answer

persuasion

Question 6

[noun] a short song/tune used in advertising to remember the company/product

Accepted Answer

jingle

Question 7

[adjective] hard to find; not many; insufficient for the demand

Accepted Answer

scarce

Question 8

[noun] a system in which people/things are ordered by their status/authority/importance

Accepted Answer

hierarchy

Question 9

[noun] something that is popular among the general population for a temporary period of time

Accepted Answer

fad, trend, hype

Question 10

[noun] activity of gathering information about consumers' needs and wants

Accepted Answer

market research

Question 11

[noun] customs/beliefs that have been passed down from generation to generation

Accepted Answer

tradition

Question 12

[noun] the quality of being attractive or interesting

Accepted Answer

appeal

Question 13

[noun] a general agreement by all

Accepted Answer

consensus

Question 14

[noun] the condition of being protected from danger, harm, etc.

Accepted Answer

safety

Question 15

[noun] information distributed to promote a certain viewpoint

Accepted Answer

propaganda

Question 16

[verb] to form/make something; ie. building, opinion, idea, etc.

Accepted Answer

construct

Question 17

[adjective] having value or a price

Accepted Answer

worth

Question 18

[verb] to spend a lot of money without thinking much about it

Accepted Answer

splurge

Question 19

[noun] a quality of something that remains constant, stable, and accurate

Accepted Answer

consistency

Question 20

[noun] a fish that is very important to the business of the fishing world

Accepted Answer

herring

Questions 20