To market a service instead of a good, a company will focus on...

The quality of the service based on reviews and ratings

These are all examples of ethics EXCEPT

A wedding dress shop providing exceptional customer service

All the following are true about market size EXCEPT

Measured by amount of employees

Market Orientation is:

Focused on satisfying customers demand

An example of a company that changed marketing strategies in response to consumer demands

McDonald's offering healthier apples in happy meals

This is an example of innovation

MP3s and downloadable music files

All of the following are characteristic of marketing for a non-profit business EXCEPT

Main objective is to earn profits

These are all benefits of social media marketing EXCEPT

Stand out easily from competitors

Which is NOT a definition of marketing?

Specifically just the selling and advertising of a product

The marketing of services requires businesses to

Be aware of social and cultural norms

Operations Management works with marketing to...

Develop, test, and launch products that meet consumer needs

Arrangement where buyers and sellers exchange goods/services

Product Orientation is:

Focused on making the product first and then trying to sell

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Unit 4.1 - The Role of Marketing

21 termsStudBud Administration518 plays

#IB SL #BusinessManagement #Vocabulary and Concepts

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Questions 21

Answers

1
Social Marketing is
Marketing good and services
Marketing that uses social media
Marketing attempting to change behavior to benefit society.
Marketing medical services
2
Finance works with marketing to...
Agree on a budget
Determine the consumer's needs, wants, and demands
Hire the right members of the department
Develop, test, and launch products that meet consumer needs
3
Market growth is
Gain or loss in percentage of one year’s profits to the next
based on the amount of customers
The same as market share
Based on the range of products sold by the company
4
To market a service instead of a good, a company will focus on...
The duration of the service
The quality of the service based on prices
The quality of the service based on reviews and ratings
Just the location of the service
5
These are all examples of ethics EXCEPT
A bakery donating their leftover bread to a homeless shelter
Google allowing employees to take days off to volunteer
A local business donating some profits to local schools
A wedding dress shop providing exceptional customer service
6
All the following are true about market size EXCEPT
Measured by volume- amount of product bought by consumers
Total sales of all business
Measured by value - the amount of money spent by customers
Measured by amount of employees
7
Market Orientation is:
Focused on satisfying customers demand
Focused on innovating new products to create consumer demand
Orienting the maket towards the right location
Inventing new products to improve society
8
All of these are examples of culture EXCEPT
Values/beliefs expressed by the company and their products
The way a store employee greets customers
The dress code for employees at a business
The company's profits
9
An example of a company that changed marketing strategies in response to consumer demands
Nike's slogan "Just Do It"
Sephora updating their perfume options every season
McDonald's offering healthier apples in happy meals
Blockbuster not changing their DVD distribution to online
10
This is an example of innovation
Barber shop
Coca Cola Classic
MP3s and downloadable music files
Kool Aid
11
These are all examples of Market Orientation EXCEPT
Starbucks Frappucino
Levi's Jeans
Lay's Fried Chicken and Waffles Chips
Roomba
12
A Market leader must have
the most loyal customers in the market
the most innovation
the highest market share
the best products on the market
13
All of the following are characteristic of marketing for a non-profit business EXCEPT
Raises funds through fundraising and public relations
Supporting behavioral and societal change
Raises funds and awareness
Main objective is to earn profits
14
These are all benefits of social media marketing EXCEPT
Users can leave feedback and reviews
Free and/or low cost
Creates a relationsip with the consumer
Stand out easily from competitors
15
Which is NOT a definition of marketing?
Identifying and anticipating consumer needs profitably
Specifically just the selling and advertising of a product
Right product to right customer at right price at right time
Satisfying a customer's wants, needs, and demands
16
The marketing of services requires businesses to
Be aware of social and cultural norms
Outsource production to overseas factories
Ignore industry standards
Make eye contact with every customer
17
These are all examples of commercial marketing EXCEPT
A billboard
A commercial
a hashtag on Twitter
An ad on a website
18
Operations Management works with marketing to...
Hire the right members of the department
Develop, test, and launch products that meet consumer needs
Agree on a budget
Determine the consumer's needs, wants, and demands
19
These are all examples of Product Orientation EXCEPT
The Iphone X
Wii Switch
Forever 21 Dress
Tesla Self-Driving Car
20
A Market is
The price range for a good or service
A group of people that have heard of a good or service
A physical location for consumers to buys a good or service
Arrangement where buyers and sellers exchange goods/services
21
Product Orientation is:
Focused on making the product first and then trying to sell
Focused on market research then making products that sell.
Focused on selling at all costs
Focused on orienting the product with the market leaders

Unit 4.1 - The Role of Marketing Flashcards | StudBud