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Global Marketing Insights Flashcards | StudBud
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Global Marketing Insights
Global Marketing Insights
10 terms
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StudBud Administration
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12 plays
Explore the world of global marketing and test your knowledge on key concepts and strategies
Flashcards
10 cards
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Practice quiz
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Host live
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Questions
10
Answers
1
What should global marketers avoid?
Customer feedback
Data analysis
Adaptability
Stereotyping
2
To use Regiocentric approach what do you need?
People of the same size
People that enjoy music
Similar culture
Similar economics
3
What is the same as Self Reference Criterion?
Ethnocentrism
Polycentrism
Regiocentric
Geocenrism
4
Geocentrism takes into account local and cultural needs.
False
True
5
MacDonalds take a Polycentric approach to marketing.
False
True
6
Which brand is globally recognized?
Coca-Cola
My Garage Band
Local Bakery
Neighborhood Café
7
Which strategy is least effective in global marketing?
Localized content
Online advertising
Celebrity endorsements
Ignoring local preferences
8
True or false: Global marketing ignores local customs.
True
False
9
How much does culture impact global marketing?
Not at all
Profoundly
Only slightly
Randomly
10
Which factor doesn't affect global marketing?
Language
Cultural norms
Planet alignment
Local laws
