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Functions of Marketing in Sports & Entertainment Flashcards | StudBud
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Functions of Marketing in Sports & Entertainment
Functions of Marketing in Sports & Entertainment
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1
The action or activity of gathering information about consumers' needs and preferences.
Development
Target market
Market Research
Financing
2
Order of Market research: Define question, Determine data, Collect data, Analyze data, Take action, Evaluate results
False
True
3
A specific group of consumers at which a company aims its products and services.
Urban area customers
Teens
High income families
Target market
4
Using the needs of customers as the primary focus during the planning, production, pricing, distribution, an
Distribution
Marketing concept
Participation
Promotion
5
Which of the following is NOT an example of a person or thing that impacts the sports and entertainment market?
Movies/Music
Professional athletes
Teachers
Celebrities
6
Newspapers, TV, radio, billboard, transit, and jingles are all types of music.
True
False
7
Which of the following questions can help identify your target market?
How many customers live in the area from which I will operate?
All of these questions will help identify my target market.
Where do my potential customers buy their products?
What needs or wants will my product or service fulfill?
8
Survey, observation, focus groups, and experiments are all ways to collect...
Focus groups
Experiments
Money
Primary data
9
Lead generation, World Premier, & press conferences are activities to market/promote sports & entertainment properly.
False
True
10
What 3 concepts should the sports and entertainment business master?
The business must be able to identify what customer needs are.
Develop products that customers believe are better competition choices.
All of the choices should be mastered by sports & entertainment businesses.
The business must be able to operate profitably and successfully.
11
Identifying strengths, weaknesses, opportunities, & threats related to business competition or project planning
Marketing function
Advertising
Marketing
SWOT analysis
12
Strengths, weaknesses, opportunities and technology all make up SWOT analysis.
False
True
13
Which of the following are NOT one of the 4 P's of the marketing mix?
Promotion
Prediction
Place
Product
14
The process of creating, promoting and presenting a product or or service to meet the wants or needs of consumers
Performing
Marketing
Pricing
Distribution
15
Public promotion of something, such as a product, service, business, or event, to attract or increase interest in
Distribution
Advertising
Product
Pricing
