Marketing Business Studies HSC

What term is part of the extended marketing mix for services that relates to business premises?

who is my favourite celebrity?

How would you classify good taste in advertising as an influence on marketing?

What approach believed that the main function of marketing is to promote products?

What pricing strategy sets the price lower than competitors to gain market share?

What type of target marketing is it when the main customer characteristic identified is age?

What type of distribution saturates the market so that products can be purchased from any channel?

What term describes the influences on customer buying behaviour that comes from peers?

What element of the promotional mix aims to develop loyal customers?

Which marketing strategies are concerned with how a potential customer sees a product?

What describes the value of product sales by a business in comparison to the total market?

What do we call conditions on the sale of a product that are protected by consumer law?

What financial measurement of a business does marketing have a primary focus on?

What do we call the name and logo of a product?

What type of marketing strategy uses the same product name & logo worldwide?