stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
The Guardian - industry, audience, ownership Flashcards | StudBud
Explore
/
The Guardian - industry, audience, ownership
The Guardian - industry, audience, ownership
14 terms
·
StudBud Administration
·
15 plays
Revise the background context, industry, ownership and audience of The Guardian newspaper
Flashcards
14 cards
F
Practice quiz
P
Host live
L
Questions
14
Answers
1
What city did The Guardian originate?
London
Manchester
Birmingham
Newcastle
2
What are the maxims (values) of The Guardian?
inform, local news, traditional values
truth, integrity and community representation
right wing viewpoints, immigration
entertainment, celebrity gossip and TV
3
What are the main interests of The Guardian's audience?
global politics, culture
sports, celebrities
fashion, music
national news, identity
4
Why do readers conventioanlly access news online?
entertainment, sensationalism
facts, data, immediacy
5
What are the connotations of the word 'Guardian'?
entertainment
collective responsibility
community
trust
6
What psychometric audience type are most likely to consume The Guardian?
aspirer
reformer
resigned
struggler
7
From where does The Guardian gain its widest readership?
online
print
8
What are the niche interests of The Guardian's audience?
women's issues, arts, environment
gossip, sleeze, scandal
television, music
finance, industry
9
What is the (main) social leaning of The Guardian?
liberal
conservative
10
Which social class contributes to the majority of The Guardian's readership?
AB
C1C2
ABC1
DE
11
Which group owns The Guardian newspaper?
Press Holdings (Barclay Brothers)
News UK
The Scott Trust
Reach PLC
12
What is the main journalistic outlook of The Guardian?
sensationalism
data journalism
13
What is the (main) political leaning of The Guardian?
left wing
right wing
14
What philosophy of news does The Guardian follow?
sensationalism
data journalism
