Why is it important to have good customer service? (one answer only)

Helps retain customers, boosts employees retention and reinforces values

What is a SLA (Service Level Agreement)?

Contractual obligations with clauses

What changes can I make in a logistics service?

To create a more inclusive service, increase profits and increase profit, To improve CS, reduce costs and reduce environmental impact

What is included in the marketing mix?

Product, placement, price, promotion

Who are typical stakeholders?

Suppliers, communities, government, employees,

Data is raw fact, mostly numerical

What is SWOT analysis

Strengths, Weaknesses, Opportunities, and Threats

Why do we need organizational structures?

To ensure smooth operations and have clear communication

What is an example of derived demand?

The demand for steel in the car industry comes from the demand for cars.

What is the difference between the buying decision of a consumer vs an organization?

The consumer needs recognition, The organization has a problem to deal with

A person who buys goods or services from a shop or business.

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CSM final

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Questions 19

Answers

1
Which is not example of internal customer?
All of the above
IT support request
Sales Team Collaboration
Distributor
HR benefits inquiry
2
How many types of customers can you think of?
Three
One
Two
Four
3
Why is it important to have good customer service? (one answer only)
It helps boosting social media
It improves the ability to issue contracts
It increases productivity
Helps retain customers, boosts employees retention and reinforces values
4
What is a SLA (Service Level Agreement)?
Purchase order
Invoices
Contractual obligations with clauses
Shipper’s declaration good
5
What changes can I make in a logistics service?
To create a more inclusive service, increase profits and increase profit
To get publicly recognized
To improve CS, reduce costs and reduce environmental impact
To boost social media and get more followers
6
What is included in the marketing mix?
Pitching, product, placement, price
Potential, power, product, price
Product, placement, price, promotion
Power, pitching, product, placement
7
Who are typical stakeholders?
Suppliers, communities, government, employees,
Those who do not have any influence in the matter at hand.
Those who do not have any investment in the matter at hand.
Those who do not have influence in the matter at hand.
8
What does a company need to know about its customers?
Al of the above
Where they are located
What their budget is
Why they buy your products or services
What are their lifestyle
9
What is data?
Information that can be available through us through surveys
Information we can find through word of mouth
Information available online
Data is raw fact, mostly numerical
10
What is SWOT analysis
Strengths, Weaknesses, Occasions and Time
Stop, Weariness, Opportunities, and Threats
Strengths, Weaknesses, Opportunities, and Threats
Strengths, Weariness, Occasions, and Threats
11
Why do we need organizational structures?
To limit the accidents in the structure
To ensure smooth operations and have clear communication
To keep the employees separated from the sales team
To show who the boss is
12
What is the purpose of marketing?
To identify customers’ past, present and future needs
To anticipate and satisfying customers’ needs
To increase profits
All of the above
13
Which best describes the Qualitative Research method?
Interviews, focus groups, observations.
Non-numerical, descriptive data.
All of the above
Explores concepts, feelings, and experiences.
Provides in-depth insights and context.
14
Which of the following is NOT part of the 4P marketing mix:
Product
Promotion
Performance
Price
15
What is an example of derived demand?
The demand for steel in the car industry comes from the demand for cars.
Clothing items, such as dresses, shirts, shoes, and accessories.
The demand for bicycle tires when bicycles are demanded.
16
What is the identification of portions of the market that are differs from one another?
None of the above
Market targeting
Market Segmentation
Marketing
Market boundaries
17
What is the process of selecting a specific segment to aim?
Market boundaries
Marketing
Market targeting
Market Segmentation
None of the above
18
What is the difference between the buying decision of a consumer vs an organization?
The consumer needs recognition
The organization has a problem to deal with
The consumer needs alternatives
The organization must follow what suppliers tell them to do
19
What is a customer?
A person who browses at shops
A person who buys goods or services from a shop or business.
A person who does not enjoy shopping
A person who is thinking about buying goods or services from a shop.

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