stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
POM Wed Challenge - 17/10 Flashcards | StudBud
Explore
/
POM Wed Challenge - 17/10
POM Wed Challenge - 17/10
12 terms
·
StudBud Administration
·
35 plays
Marketing concepts
Flashcards
12 cards
F
Practice quiz
P
Host live
L
Questions
12
Answers
1
Environmental groups challenged marketing stand on issues. These types of publics are known as
general.
government.
citizen-action.
local.
2
Which of the following is considered a need?
Coffee Latte from Starbucks
Water
Green Tea
Milo drink
3
Human "wants" is best described as the
ability to afford the product.
fulfillment of customer's basic needs.
product or service offerings in the marketplace.
desires that are shaped by personality and culture.
4
HuaWei Pro Mate phone plan to meet consumers' different needs of photography. Buyer's will buy
if they like the brand.
as the product design is cool.
if they like the advertisement.
as they will not have to carry many devices on their trip.
5
Nike, a sports brand, constantly faces competition from its rival Adidas. The threat of Nike is
Adidas coming out with a new product and service.
limited promotion budget.
poor quality of goods and services.
small market share.
6
A set of actual and potential buyers of a product or service refers to a/an
offerings.
market.
exchange.
industry.
7
Which of the following belongs to the 6 forces in the microenvironment?
Marketing agencies.
Publicity.
Suppliers.
Corporate Governance.
8
Which one of the following is a Macroenvironment force?
Canon is changing the company's CEO.
Government changes home ownership policy.
Under Armour is launching a new shoe to compete with Adidas.
Drone technology improves efficiency of logistic business.
9
Assumption that customers prefer to buy products that are affordable and easily accessible is
known as production concept.
known as societal marketing concept.
known as marketing concept.
known as selling concept.
10
Which of the following best describes an example of a threat in SWOT analysis?
Geographically diversified business.
New innovative product or service.
Mergers, joint ventures or strategic alliances.
New competitors giving special discounts.
11
Which of the following best describes the assumptions of the Product Concept?
Consumer favour products that offer quality and performance.
Consumers favour products that are accessible and cheap.
Consumers buy if the company has good corporate image.
Consumers buy the product when there is discount and promo.
12
A marketer for pesticides should be concerned about all of natural environmental trends
EXCEPT
increased government intervention.
increased pollution.
government subsidies.
shortages of raw materials.
