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Business Studies - Marketing Flashcards | StudBud
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Business Studies - Marketing
Business Studies - Marketing
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Marketing Topic
Flashcards
20 cards
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Questions
20
Answers
1
Consumer laws protect consumers by ensuring that products have....
implied conditions
right to a refund
warranties
protection against misleading avertising
2
Is a mass market large or small?
large
small
3
What are the three P's of the extended marketing mix?
physical evidence
people
processes
4
What are the stages of the product life cycle?
introduction
growth
maturity
post maturity
5
What factor influencing consumer choice is the Competition and Consumer Act (2010) ?
sociocultural
government
economic
psychological
6
Is branding a price strategy?
yes
no
7
What is the strategic role of marketing?
profit maximisation
to advertise goods
the four p's
to reduce costs
8
Is observation a method of collecting primary data?
yes
no
9
Name the process that systematically collects, records and analyses information.
primary data
market research
10
Name 3 types of market.
resource
intermediate
consumer
industrial
11
Coupons are an example of a promotion (sales promotion) strategy?
yes
no
12
Global Marketing includes...
global branding
global pricing
customisation
standardisation
13
Identify one historical approach to marketing.
marketing approach 1
sales approach
marketing approach 2
production approach
14
Which is an example of deceptive and misleading advertising.
puffery
country of origin
fine print
vague statements
15
What is the term given to a public person that can influence others?
celebrity endorsement
opinion leader
16
Which of the following is not part of SWOT?
weaknesses
threats
organisation
strengths
17
Which of the following are examples of unethical advertising due to truth and accuracy.
false and misleading
concealed facts
vague statements
exaggerated claims (puffery)
18
Which market segmentation variable looks at income levels?
psychographic
demographic
behavioural
georgraphic
19
What law governs deceptive and misleading advertising?
work place health and safety act
australian consumer law
fair trading act
competition and consumer act
20
What is the term that describes using geographic location to set different prices?
bait and switch
cost based pricing
price points
price discrimination
