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SEM Unit 1 Flashcards | StudBud
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SEM Unit 1
SEM Unit 1
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34 cards
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Questions
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Answers
1
How many free throws did Shaquille O'Neal miss during his NBA career?
786
5,317
10,304
153
2
You have 15 tickets you must sell before a concert Thursday. This is an example of a(n)
perishable.
consistent.
imperishable.
tangible.
3
What is a negative impact of SEM on the Community?
increases fan base
increases tourism
Diverts resources from other priorities
4
Which of the following is a non-sport event?
Annual Concession Workers Convention Camp
Little League World Series.
Monday Night Football broadcast.
University of SC Volleyball
5
Which of these is an example of a perishable experience?
Football jersey
A hockey player gives you his signed glove
Attending an NFL game
Autograph from your favorite basketball player
6
Who is the only team to go completely undefeated and win the Super Bowl?
Dallas Cowboys
Miami Dolphins
Steelers
Green Bay Packers
7
Most sport/event products are classified as...
a combination of goods and services
goods.
perishable
services.
8
The process of planning a sports idea to satisfy individual and organizational objectives
Sports Marketing
Marketing
Sports Media
Sports Advertising
9
What does AAU stand for.
Athletic American Union
Alice And Urkle
Amateur Athletic Union
All Antelopes Unite
10
Which of the following sport/event products is a sporting good?
NASCAR bumper sticker.
Running shorts.
Sports Illustrated
Yoga class.
11
Radio Shack’s brand of batteries is an example of which brand?
brand
original brand
private distributor brand
specific brand
12
Businesses or organizations that pay to associate their names or products with a sporting event
Sponsors
Testimonials
Advertisers
Endorsers
13
The most basic distinction between goods and services is that goods are ___ products.
branded.
intangible
tangible.
inconsistent.
14
What is a benefit?
a part of the product of service
describes how the product will offer a solution
15
What is a benefit from the development of sports marketing?
Entertainment
increases taxes
makes the city more crowded
16
Who is the Licensee?
company paying for permission to use name, logo, etc.
person buying the licensed product
rights holder of the name. logo, or trademark
17
What is an element of a successful brand?
distinct
long
intricate
money
18
Your team made the play-offs last year but not this year. This is an example of...
inconsistent
tangible
perishable
consistent
19
Taking a tennis racket to be restrung is an example of which sport/event product?
licensed merchandise.
owned-goods service.
venue.
rented-goods service.
20
How many Grammys has beyonce won throughout her career?
57
13
7
20
21
Which is an example of an endorsement?
Dale Earnhardt in a Nationwide commercial.
A pig in the geico commercial
Flo in the progressive commercial
22
What is a trademark?
Used by the company to claim rights to a trademark.
Word, phrase, symbol, or design that identifies a company.
All of the combined impressions associated with a company
23
Brand that represents the entire company or brand
Corporate Brand
Overall Brand
Complete Brand
Total Brand
24
Wrigley Field is known as one of the best places to watch Baseball. This is called brand:
awareness.
quality.
image.
loyalty.
25
What is an intangible?
Something that after you use it you can’t ever use it again
an experience
A touchable item
26
Name one of the types of businesses.
News
Advising
Franchises
27
Who are unorganized participants?
people who play for fun with no rules
savages
professionals or amateurs that play with rules.
28
What are the types of events?
Personal and Large
Corporate and Private
fun and boring
Exotic and Original
29
This is used by a company to claim rights/ownership to a certain service:
Service Mark
Ownership Certificate
Trademark
Service Title
30
An obvious benefit is….
so clear that most people can’t see it
easy to see
hard to see
31
Why do people participate in sports?
to get college scholarships
accomplishment
to get away from bullies
32
If a company is designing their logo and choosing a name, they are trying to build:
Brand Identity
Brand Awareness
Brand Publicity
a website
33
A football game broadcast on the radio is an example of?
sport media
a nonsport event.
a sporting good.
owned-goods service.
34
What's Lana Del Rey's real name
Elizabeth Woolridge Grant
Lana Del Rey
Alecia Beth Moore
Lana Delia Raymos
