3.01 Functions of Marketing

How much people are willing to pay for the product. is called:

Dulles Airport features a Redskins store.  This is an example of:

The retail store is offering free breakfast for the first 100 customers.  This is:

The effort to inform, persuade, or remind potential customers of your good(s) or service(s)

Determining customer's need/want, responding to them thru planned, personalized communication.

Asales person answers questions about the operation of a running watch is an example of:

Free baseball hats, bobble heads,t-shirts, etc are given away at a baseball game.  This is

The appliance store offers free delivery for all purchases - always.  This is:

The soft drink company is airing a new commercial.  This is:

Pete's oven broke and he is seeking a loan to purchase another.  This is:

Used to learn more about the customers and their preferences:

Developing and improving a product in response to a customers needs and wants.

The restaurant decided to add gluten free meal options to their menu.  This is:

Sheila went to the bank to get a loan for her new delivery business.  This is:

Janet completed an online survey from J. Crew which took 20 minutes.

Jessie called a client to see if they would be interested in her new gem stones.  This is:

The pet store gave out bumper stickers promoting animal rescue.  This is:

Coca Cola's bottles have changed over time - to appeal to the customers.  This is

The cost to purchase Super Bowl tickets is high b/c limited number of tickets and high demand.

Getting the money that is necessary to pay for setting up and running a business is called:

The bakery had a cupcake mascot stand outside and wave to the passing cars. This is:

The process of deciding how to get goods to customers is called:

The items from last season were all marked 1/2 off.  This relates to:

The gathering and analysis of info regarding customers, trends, and the competing products.

Bob takes the customers to the property and gives them a personal tour of the house, this is

Ben purchased a car and then was asked to take a survey about his buying experience.  This is: