Marketing Principles 1st Semester Exam

What type of info should employees be able to locate in their company's employee handbook?

What should a businessperson not do to adapt their communication to appeal to foreign clients?

A customer asks a you about Sunday's ad, what would you use to assist the customer:

Markets are composed of people with unfulfilled desires who are willing and able to

What is the first step when participating in a group discussion?

When recommending a substitute item, what should a salesperson talk about with a customer?

What marketing professional is responsible for creating the new package for a product?

How does having a customer-service mindset benefit a business's employees?

What should employees do to maintain a customer-service mindset?

Which is a characteristic of a successful salesperson?

Which marketing function involves coming up with a new product?

You can gain confidence when speaking to others by doing which of the following?

What is a reason why selling brand-name goods often is important to retailers?

During initial contact, why should salespeople create favorable impressions with customers?

What marketing career gets customers' attention, informs them, & persuades them to buy?

A customer is looking at many brands of the same product for awhile. What is the best approach?

How do service-oriented companies often improve their levels of service?

What should you do if you need to get info requested by customers and call the customers back?

When a co-worker disagrees with a suggestion that you have, what should you do next?

What can salespeople do to maintain good relationships with existing customers?

What type of graphic is used when you want to show a sequence of events in chronological order?

Which part of the market segment focuses on where people live?

When you feel you have the best idea but co-workers don't agree, what should you do first?

According to the marketing concept, which of the following options shows company commitment:

What should you do after listening to a customer's complaint?

Brand names are useful in selling because many brand-name products

Effective note-taking involves summarizing key concepts in ways that ________.

_______ is concerned with having the selected product in the right location at the right time .

What is a business doing if it pledges to provide its customers with quick, courteous service?

Company ______________________________ is essential for the success of the marketing concept.

One way a company can reinforce its image is by

The pace of questions asked by a salesperson varies on the ________.

To build rapport with a customer, you should

What should a salesperson do when a customer wants to return an unsatisfactory item?

Which of the following affects a business's selection of policies to guide its operations?

What marketing career involves determining why customers do what they do?

What two characteristics are required to be considered part of a market?

Applying the customer-orientation element of the marketing concept enables the business to

If you are ask too many questions but don't know the customer's need or want, what can you do?

Why are non-complainers a more difficult problem for businesses than complainers?

Selling is often referred to as personal selling because it

____ is a way of speaking to a selected target audience to effectively communicate information.

Open-minded questions avoid _____.

Which of the following should jargon be used with?

Which of the following types of product information is best obtained from customers:

When organizing information to present in a business report, it is effective to

A customer asks a question that a new salesperson can't answer. What should the salesperson do?

What should salespeople do when they must cope with customers who are being disagreeable?

What is a guideline for employees to follow in handling customer inquiries?

What happens with customer complaints?

Salespeople provide the most valuable service to customers when they help them

Which of the following is an example of a company procedure?

How does a business benefits by reinforcing service orientation through communication?

What can you do at a business meeting so that you have the information later?

______________________ policies concerned with pricing, product availability, and discounts.

By increasing awareness of the need for environmental controls, what has marketing done?

What follow-up can salespeople do to provide service and develop relationships with customers?

When you are preparing a report and need to important facts, they should prepare the report by?

What is an example of an employee reinforcing a firm's image through his/her job performance?

When an employee has an idea criticized, how should they take the comments?

When giving a presentation, why would you want to use graphic aids?

If someone has a great new idea to be pitched to investors, which P should they consider first?

What does the selling function involve that makes it so important?

Businesspeople who do not change communication styles for foreign clients......

What happens to businesses who fails to follow through on its brand promise?

What is a guideline for a salesperson to follow when questioning customers?

What kind of customer asks "If I buy this, how can I be sure it will do what you say it will"?

What is first thing that you should say when answer the telephone at work?

Which of the following why it is important to organize info before preparing a business report?

What is one of the purposes of having business policies?

A salesperson learns that a customer wants a computer with good graphics, what's the next step?

Which policy would a company implement its image as an efficient and responsive business?

Which is a pre-sale opportunity for salespeople to provide customer service?

As employees go through activities, their actions should be driven by whether the actions will

What's wrong with this reply to an item request, "It's poorly made. Get this one for $20 more."

To promote a new menu, an owner plans to email coupons to customers. What does this represent?

What type of product info might a salesperson obtain from a manufacturer's representative?

What is at the center of all marketing activities?

_______________ helps businesspeople forecast how much will be sold in a given period?

One way to show respect for foreign clients' cultural and social differences is to

How does it benefit a salesperson to not sell a product in order to satisfy a customer's needs?

When at a meeting about a project, an employee must first focus on ___ to take effective notes.

The amount of time and effort put into each phase of the selling process varies by _________.

What is an internal factor that affects the selling policies of a business?

Who'd say "I don't know which my wife would like. I had better come back at another time."

Salespeople encouraging customers to __________ products to get them to feel like they own it.

___________________ determines how much gross profit a business will make on a good or service?

What is the best way to find out why someone has called a business?

How can you show a positive attitude while talking on the phone?

What is the overall reason that marketing strategies are designed and implemented?

A business is targeting Asian males, 38- to 54-years old is segmenting the market based on

Policies help employees deal with customers the same way in situations so that employees will

The most important factor in carrying out brand promise is

What should a salesperson do when a 2nd customer comes while helping another customer?

Retailers often sell brand-name products to

Which of the following would be the most likely cause of customer complaints:

When showing company's sales figures in a report, which visual aid should you use to show this?

What type of info about policies and procedures do employees often get from an internal report?

Which communication style should a salesperson use with customers?

If a customer yells at you because of an error, how can you show a customer-service mindset?