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Duplicate of Parts of a Print AD and Persuasion Flashcards | StudBud
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Duplicate of Parts of a Print AD and Persuasion
Duplicate of Parts of a Print AD and Persuasion
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Parts of a print ad review
Flashcards
13 cards
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Practice quiz
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Questions
13
Answers
1
If the copy refers to the mattress as gel cooled to 10 degrees cooler than body temp, it's:
insane clown focus
benefit focus
feature focus
glittering generality focus
2
Which of the following is demographic data
ability to blink 45 times in less than 20 seconds
income
favorite color
love of dorky memes
3
If you like this shoe ad, the target DEMOGRAPHIC is:
females interested in shoe trends and a healthy lifestyle
clueless and sheepish mass market
shallow and ignorant lemurs
chickens in a coop
4
ln an advertisement, a business's logo and/or tag line will probably be included in the
bottom right or left corner.
illustration area.
headline.
copy section, halfway through mixed in
5
'The brand that fits" The statement used at the bottom of Lee's print ad is the advertisement's
tag line or slogan
copy.
headline.
subheadline.
6
Text set in large type and usually positioned at the top of a print advertisements a(n)
illustratron.
headline
subhead.
tag line.
7
An ad asks "ls dandruff making your life miserable?" appeals to the reader in order to
identify the business.
answer the question.
solve a problem.
understand a claim.
8
How much area should all elements take up in a print ad? Hint: don't clutter it up!
Load it up with as much as possible
90% of the page
Half of the page
2/3 of the page
9
The headline, illustration, copy, slogan and logo are called the ___ of print advertisments
purposes
principles
elements
purposes
10
What type of persuasion shows an expert or celebrity endorsing or using the product?
Testimonial
Glittering Generalities
Look and Like
Transfer
11
Which type of persuasion uses words that are not facts, but sound really good?
Card stacking
Glittering Generalities
Testimonial
Repetition
12
The way in which the elements of a print advertisement are arranged is referred to as
copy.
tag line.
layout
white space.
13
The purpose of the slogan is to
enhance memory
encourage action
bring Harambe back
make a claim