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MKT5 Ch. 7 Flashcards | StudBud
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MKT5 Ch. 7
MKT5 Ch. 7
10 terms
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Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
Important decisions in international distribution include
Decisions on international logistics
Both
Channel decisions for foreign distribution
None
2
Approaches for market coverage include
Intensive coverage
Exclusive coverage
All of the above
Selective coverage
3
A low degree of control is provided by the use of the firm’s own sales force in international markets
True
False
4
The banana split model
explains how much stays with each chain actor to cover the profit margin
explains how much stays with each chain actor to cover costs and margin
is a wonderful dessert
explains how much stays with each chain actor to cover costs
5
A global marketer must decide between …
Both
None
Tailoring the marketing program to different types of channels
Introducing new retail concepts
6
Objective of distribution = make the right product available at the right time in the right quantity in the right place
True
False
7
Channel length = # individual entities comprising the channel of distribution between the producer and the consumer
True
False
8
Typical for convenience products = intensive distribution, for specialty goods = exclusive distribution
True
False
9
Market coverage can refer to geographical areas of a country or to the number of outlets
False
True
10
Channel logistics include
All of the above
physical movement of goods through channel system
Transportation and order processing
Inventory management, storage and warehousing
