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Persuasive Advertising Techniques Flashcards | StudBud
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Persuasive Advertising Techniques
Persuasive Advertising Techniques
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Answers
1
Which of the following is a definition for '
Glittering Generalities
'?
Providing facts and statistics about the product
Having a celebrity endorse the product
Comparing one product to another
Words that are positive, appealing, but vague
2
When you leave out negative facts or information about your product, you are using...
Card-stacking
Name calling
Focal point
Plain folks
3
Which advertising technique appeals to regular people and their values such as health & family?
Glittering Generalities
Plain folks
Visual Repetition
Name calling
4
Which of the following is an example of '
Glittering Generalities
'?
Healthy, fresh and fun salads to go!
Salads that are 80% fat free.
These salads put all other salads to shame!
Australia's favourite salad!
5
Using a celebrity to promote your product generates ethos. TRUE or FALSE?
False
True
6
What technique is being used in this advertisement?
Plain folks
Glittering Generalities
Name Calling
Symbolism
7
Which technique is being used in this advertisement?
Plain folks
Celebrity endorsement
Bandwagon
Card-stacking
8
'
Name calling
' often generates pathos and logos. TRUE or FALSE?
True
False
9
Why do brands and companies use celebrities to promote their products?
Generates ethos - makes people trust the brand
Generates pathos - makes people feel happy
Generates logos - makes people question the facts
10
What effect does '
Glittering Generalities
' have an an audience?
Makes the audience question themselves
Makes the audience consider the facts about the products
Makes the audience feel confused
Makes the audience think positively about the product
