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The Marketing Environment Flashcards | StudBud

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The Marketing Environment

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SQA HN unit Marketing: An Introduction

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Questions 7

Answers

1
What aspect of the marketing environment do the PEST factors represent?
The micro or competitive environment
Plastic bags in oceans
Internal environment, employees, assets and structure
The macro or external environment
2
What kind of technology factors do companies NOT need to consider nowadays?
Artificial intelligence and the robotisation of work
Online delivery of goods and services
The invention of the spinning wheel
Nanotechnology and 3D Printing
3
What does the E in PEST stand for?
Eureka
Excellent
Ergonomic
Economic
4
Which of the following are examples of sociocultural factors in the macro/external environment?
Tax rates
Online shopping
Elections
Health fads
5
Which of the following are examples of Political factors in the macro/external environment?
Consumer protection regulations
Unemployment
Social media and the internet
Ageing population
6
If we were considering sociocultural factors in marketing, what would we be thinking of?
Technological issues affecting how to get our product out
Outside economic issues that can affect a business
Government regulations and legal issues
The demographic and cultural aspects of society
7
What does the T in PEST stand for?
Twitter
Toffee
Technology
Transport