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103.1-103.8 Test Flashcards | StudBud
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103.1-103.8 Test
103.1-103.8 Test
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1
Gowns, towels, linens and furniture fabrics are examples of a salon/spa ambiance component known as:
treatments
benefits
displays
touchables
2
types of treatment/competitive pricing that will attract potential clients is a clientele attraction method known as:
community involvement
target marketing
upselling
public relations
3
Which of the following time periods identifies the consideration for a long-term goal?
5 years
1 year
3 months
6 months
4
If you don't waste time or salon/spa resources, you are demonstrating your work ethic has a quality of:
teamwork
efficiency
dependability
initiative
5
Who can decide if a goal is realistic?
your tutor
your friends
your family
you
6
What document introduces you to the salon/spa and offers asummary of why you would like to be employed at the salon/spa?
profile
resumé
application
cover letter
7
All of the following statements identify the benefits of sharing knowledge EXCEPT:
sharing encourages others to share with you
sharing leads to more satisfied clients
sharing leads to more loyal clients
sharing discourages others from sharing with you
8
A salon/spa working harmoniously as a group can describe which of the following work ethics?
teamwork
dependability
efficiency
initiative
9
Options to increase revenue without raising prices include all the following EXCEPT:
upselling
overcharging
retail
value add-on packages
10
Which of the following concepts creates a harmonious and predictable environment?
personalized approach
music and sounds
ambiance
synergy
11
Which of the following guidelines represents something you should NOT do for a job interview?
exhibit a positive attitude
bring friends to the interview
maintain eye contact
send a thank-you note within 24 hours
12
The average amount spent on services and retail by a salon/spa client during one visit is known as a(n):
average ticket
average net profit
average visit
average appointment
13
Which of the following statements describes what you should do if you are asked a question that seems discriminatory?
politely decline to answer
answer the question truthfully
give a false answer
remain defiantly silent
14
2 ormore people work together to achieve a total effect that is greater than what could have been achieved individually?
accountability
cooperation
synergy
consistency
15
A goal you believe can be accomplished represents which of the following S.M.A.R.T. goals?
Specific
Measurable
Timely
Realistic
16
A brief, written account of personal, educational and professional qualifications and experience is known as a:
cover letter
reference
portfolio
resumé
17
All of the following statements are ways to demonstrate being truly interested in your client's well-being EXCEPT:
ensure client comfort
ignore any client concerns or complaints
remain focused
be aware of any time constraints
18
Which of the following statements describes a behavioral interview question?
"Where do you see yourself in 5 years?"
"Tell me about yourself."
"Why did you enroll in esthetics school?"
"Describe a time when you didn't get along with a colleague."
19
gives you access to people/resources within the industry that can provide you with opportunities for career advancement
networking
marketing
client referral
client factor
20
Employment benefits, such as holiday pay, are considered part of an employees regular salary or wages.
False
True
21
A goal strategy that states exactly what you want to accomplish is referred to as being:
Specific
Measurable
Realistic
Achievable
22
Which of the following descriptions is NOT a best practice strategy for building a clientele?
prebooking
referrals
client factor
upselling
23
Networking provides all of the following benefits EXCEPT:
contacts create difficult situations that turn into real problems
provides opportunities for career advancement
gives access to people and resources within the industry
provides a good way to learn about trends in the industry
24
What percentage of client retention would be achieved if an esthetician had 8 out of 10 clients return for services?
0.4
0.2
0.8
0.9
25
What approximate percentage of all clients that visit the salon/spa are lost annually?
approximately 5%
approximately 40%
approximately 10%
approximately 20%
26
Which of the following descriptions is considered a key to successful client relationships?
listen carefully; don't jump to conclusions
ask simple questions that can be answered with "yes" or "no"
discuss your personal life with the client
don't consider the client's home-care routine
27
All of the following actions describe how to create a plan to achieve your goals EXCEPT:
identify resources
create a budget
create a set of objective and tasks
avoid alternate plans
28
Which of the following concepts involves convincing new clients to return and become lifelong clients?
CRM
client factor
client profile
client retention
29
If a client visits a salon/spa 9 times and spends $70 each time, what is the total revenue generated from this client?
530
430
630
330
30
All of the following examples represent the team approach EXCEPT:
not managing downtime constructively
reaching out to other professionals
having common goals
sharing knowledge
31
All of the following descriptions identify ways to help create a long-range goal EXCEPT:
asking why you want to achieve this goal
committing to a completion date
visualizing where you want your career to be in 1 year
writing a journal entry describing the goal
32
Esthetics, as a separate profession in the U.S., did not evolve until the late:
1980s
1970s
1960s
1950s
33
During a job interview it is very important to:
stretch the truth if necessary
tell the interviewer whatever you think he or she wants to hear
tell a lot of stories
stay calm and be yourself
34
Showing up on time and ready to work is the work principle:
dependability
initiative
efficiency
teamwork
35
If problems arise with co-workers, always take it to your manager immediately.
True
False
36
Sue has 100 clients and 20% of those clients give her 80% of her business. If Sue wants to reward 20% how many?
20
60
80
10
37
All of the following descriptions apply to an independent salon/spa EXCEPT:
represents the majority of salon/spas you will probably encounter
uses a set business plan provided by a parent company
owner(s) make all the decisions in terms of pricing and services
owner(s) make all the decisions in terms of décor
38
Mary doesn't always wait to be told what to do. She has a work ethic known as:
initiative
dependability
efficiency
teamwork
39
Leslie wants to identify a short-term goal. Which of the time periods should she consider for completing that goal?
1 year
3 years
5 years
2 years
40
Which of the following time periods identifies the consideration for a short-term goal?
5 years
1 year
3 years
2 years
41
When comparing the salon/spa versus the esthetician, which of the responsibilities is assigned to the esthetician?
maintain a safe, inviting environment
personalize the treatments offered
cross-market to existing clientele
advertise and market treatments/products
42
Four main areas to consider for employment in the esthetics industry are service, management, sales and education.
True
False
43
Which of the following phrases describes the ambiance component of comforts?
using aromatherapy scents
slow, peaceful music
soft, relaxing lighting
offering up-to-date magazines
44
Before an interview begins, you might be asked to fill out a(n):
resumé
portfolio
reference
application
45
A collection of your creative work and documents to show potential clients or employers is known as a(n):
portfolio
resumé
reference
application
46
Selling additional services to clients beyond what they originally scheduled for a visit is called:
prebooking
client retention
upselling
promoting referrals
47
Upselling is a way to increase an average ticket without raising prices.
True
False
48
"Is this something I can commit to?" is a question that would be asked when determining if a goal is:
Measurable
Achievable
Timely
Realistic
49
Of the items listed, which one is NOT considered a benefit?
paid holiday
paid vacation
salary
sick day
50
Pareto’s principle is called the:
50/50 rule
60/40 rule
80/20 rule
90/10 rule
51
According to industry experts, how often does the average loyal client visit a salon/spa?
every 2 weeks
every 6 weeks
twice per year
every 3 months
52
Turning a 70 ticket into a 80 ticket is an example of:
demographics
client profile
upselling
target marketing
53
Which client type requires accurate information regarding ingredients and product application?
analytical client
tentative client
conventional client
authentic client
54
The renting of a space, suite or booth by an individual esthetician on a monthly basis is referred to as a(n):
full-service salon/spa
independent salon/spa
independent contractor
chain salon/spa
55
Which of the following situations would represent a good time to ask a client for referrals?
when the client is happy and satisfied with the service
when the client is looking confused
when the client is unsatisfied with the service
when the client is complaining about the service
56
Details of a short-term goal might include all of the following examples EXCEPT:
get a job at XYZ spa
save $3,000 for education
own your own salon/spa in 5 years
create a social-media plan
57
The type of salon/spa that uses a set business plan provided by a parent company is referred to as a(n):
chain salon/spa
med-spas
independent salon/spa
independent contractor
58
What is considered to be the number one reason why clients move on to another salon/spa?
indifferent attitude of an employee
competitive reasons (including pricing)
move away
product dissatisfaction
59
All of the following categories represent top customer demographics to note EXCEPT:
gender
age
trends
marital status
60
Industry statistics indicate that satisfied clients will usually refer how many new clients?
12
8
3
1
61
Which of the following statements describes a value add-on package?
a popular service combined with another popular service
a less popular service combined with another less popular service
a low cost service combined with another low cost service
a popular service combined with a less popular service
62
A short-term goal helps you visualize where you will be in your career next week.
True
False
63
Shelly had a client who was very pleased with her services. Her client recommended Shelly to a friend. This is known as:
prebook
referral
client factor
upsell
64
If a client is unhappy with the service provided, they might tell how many people about his or her dissatisfaction?
10
4
2
15
65
An agreement on how things are to be done in the salon/spa so things happen in a uniform way is called:
prebooking
accountability
consistency
treatment
66
If a client expresses a lack of satisfaction with the finished look all of the following actions are recommended EXCEPT:
offer to make changes immediately
make plans for future satisfaction, such as a return service
express appreciation for the client's honesty
tell client you cannot take time to deal with it at the present time
67
The tentative client arrives at the salon/spa with which type of budget?
non-existent
unlimited
flexible
fixed
68
Benchmarks for a goal are usually expressed with:
time periods
numbers
vague dreams
letters
69
I will get a job within the next 60 days is an example of what type of goal?
Achievable
Measurable
Timely
Realistic
70
Tracking your progress is accomplished in which of the S.M.A.R.T. goals?
Measurable
Timely
Achievable
Specific
71
A goal you know you can complete because someone did it before is considered:
Timely
Specific
Achievable
Measurable
72
Treating your client like an important, valued individual is known as:
staff synergy
shared accountability
personalized approach
cooperation
73
Which of these descriptions is NOT a guideline to be used when creating a resumé?
show previous employment information
provide at least 8 pages of information
write in a brief and concise manner
list awards and attributes
74
For estheticians just starting out, the most common and immediate source of referrals is:
word-of-mouth recommendations
client profile
target marketing
promotional literature
75
If an esthetician leaves a salon/spa, his or her clients will frequently:
stay at the salon/spa
stay at the salon/spa and recommend others follow the esthetician
go to a different salon/spa from where the esthetician went
follow the esthetician
76
An effective strategy to encourage repeat business from a client is to:
have a negative approach to clients
provide exceptional service
limit your work hours
avoid sending thank-you cards
77
all available appointments were completely scheduled for Thursday. In the industry this is called
target market
upsell
full book
prebook
78
A category title for tracking and overseeing clientele-building strategies is CRM, which stands for:
Client Relations Management
Client Retail Management
Client Retention Methods
Client Referral Methods
79
The salon/spa exterior, décor, music and sounds, and air and ventilation are all components of:
synergy
personalized approach
shared accountability
ambiance
80
What term refers to the atmosphere of one’s surroundings; the feeling of a place; its aura?
aromatherapy
décor
synergy
ambiance
81
When handling a client complaint, you can turn a negative experience into a positive one by:
not asking any additional questions to clarify concerns
restating back to the client what you heard
ignoring any signs that the client might be disappointed
avoiding any feedback the client might have
82
Which of the statements represents a specific goal?
I will very easily get a job.
I will get an entrylevel position ina reputable salon/spa after graduation.
I will most likely get a job somewhere close to where I might live.
I will get a job.
83
A client retention strategy in which clients reserve a future appointment before leaving:
referral
prebooking
retention
upselling
84
Confirming the exact location of an interview, parking availability and approximate travel time needed will help you be:
tardy
behind
late
punctual
85
Which defines a specific target or benchmark of achievement that can be attained within a specific time frame?
Milestone
Budget
Goal
Schedule
86
A realistic goal is one that:
you believe can be accomplished
contains concrete benchmarks
sets a deadline for achieving a goal
states exactly what you want to accomplish
87
What ancient culture was believed to be the first to develop extensive beauty products?
India
Greece
Egypt
China
88
Which of the following elements could cause staff synergy to go awry?
effective communication
mutual respect
respectful atmosphere
high staff turnover
89
Setting what type of S.M.A.R.T. goal will help you avoid procrastination?
Measurable
Achievable
Timely
Specific
90
All of the following guidelines can help you plan your career path EXCEPT:
identifying short-term goals
identifying a long-term goal
reviewing the plan only one time
creating a plan
91
Paid holidays, bonuses and insurance are all examples of:
liabilities
job benefits
job responsibilities
assets
92
A composite of market statistics used to identify the general characteristics of individuals within that market is:
client trend
client profile
client type
client factor
93
According to Pareto’s principle, 80% of profits are generated by less than 20% of the work, effort and resources.
True
False
94
Which of the following descriptions identifies the meaning of clientele?
people who make habitual use of the services of another person
people who do not prebook appointments following the first visit
people who have never visited the salon/spa and are not likely to visit
people who live out ofthe area and visit the salon/spa only once in 5 years
95
Having an esthetician visit you at the office or home became the ultimate high-status treat in the:
1980s
1950s
1970s
1960s
96
Passion as a work principle can be described as:
getting along with co-workers
showing up on time and ready to work
showing that you love what you do
not waiting to be told what to do
97
Measurable goals will help you get organized and:
believe in what you can do
track your progress
stick with the status quo
force you to stretch
98
Relevant client attributes and characteristics combined with the financial value of a client are referred to as the:
client profile
client factor
target market
client referral
99
Beverages, food, magazines and umbrella stands in the salon/spa are examples of:
comforts
décor
aromatherapy
touchables
100
All of the following guidelines are ways to demonstrate your personalized approach EXCEPT:
not checking on previous treatment information
ensure client comfort
give guest your undivided attention
remain positive