Define Glittering Generality

Using words that are appealing, but not specific.

Testimonial *What is its definition?

A product is endorsed by a celebrity or by an expert.

Everyone else has the product, so you should too.

What is "Logical Appeal"?

Using statistics & facts so people think the idea is better.

Define Emotional Appeal

Using stories, pics, etc. so people feel the idea is better.

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Propaganda

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Reviewing examples of #propaganda techniques used in advertisements.

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Questions 12

Answers

1
What propaganda technique is being used?
Testimonial
Glittering Generalities
Lesser of Two Evils
Bandwagon
2
Define Glittering Generality
The advertiser makes you feel like you need it right away.
A product is endorsed by a celebrity or by an expert.
Using words that are appealing, but not specific.
The advertiser offers a coupon, discount, or free gift.
3
Testimonial *What is its definition?
Repeating a catchphrase to stick it in people's minds.
Using statistics & facts so people think the idea is better.
A product is endorsed by a celebrity or by an expert.
Using words that are appealing, but not specific.
4
What propaganda technique is used in this ad?
Lesser of Two Evils
Glittering Generalities
Bandwagon
Testimonial
5
Define "Bandwagon."
A product is endorsed by a celebrity.
Comparing two products saying one is weaker or inferior.
Everyone else has the product, so you should too.
Using statistics & facts so people think the idea is better.
6
What is "Logical Appeal"?
Comparing two products saying one is weaker or inferior.
Using statistics & facts so people think the idea is better.
A product is endorsed by a celebrity.
Everyone else has the product, so you should too.
7
What propaganda technique is being used?
Testimonial
Lesser of Two Evils
Bandwagon
Glittering Generalities
8
Define Emotional Appeal
Using statistics & facts so people think the idea is better.
A product is endorsed by an expert.
Using stories, pics, etc. so people feel the idea is better.
The advertiser implies that people like you use a product.
9
“Everyone who is anyone will be seen at the dance after school on Friday.”
Bandwagon
Glittering Generalities
Lesser of Two Evils
Name Calling
10
What propaganda technique is being used?
Lesser of Two Evils
Testimonial
Glittering Generalities
Bandwagon
11
“Look to the future to see that change is coming, and it is good for America.”
Name Calling
Glittering Generalities
Lesser of Two Evils
Bandwagon
12
You have to give a speech to one of two groups. You choose the one that seems nicer. This is...
Lesser of two evils
Glittering Generalities
Bandwagon
Name Calling

Propaganda Flashcards | StudBud