TATM2 UNIT 1+2

Question 1

One of the biggest assets is the _______ a company has built up through marketing campaigns.

Accepted Answer

customer base

Question 2

___ brands have the ability to cross geographical and cultural boundaries, building international reputations of quality

Accepted Answer

Global

Question 3

Based on the target end user, a computer is a/an_____ product.

Accepted Answer

durable

Question 4

The company plans to roll out an online advertising campaign to _______ their range of health foods.

Accepted Answer

promote

Question 5

It is the brand name that distinguishes a product from other similar products and give it a brand _______.

Accepted Answer

identity

Question 6

Brands are at the center of being perceived by the customer as better and are a company's most strategic _______.

Accepted Answer

assets

Question 7

Which of the following would be classified as a convenience product?

Accepted Answer

a hairbrush

Question 8

When referring to a brand, _______ is seen as a part of its identity defined by its track record and core values.

Accepted Answer

heritage

Question 9

The report claims that more than 20 percent of typical “British” brands are owned by foreign _______.

Accepted Answer

entities

Question 10

A _______ is the combination of different elements used to market a product or service.

Accepted Answer

marketing mix

Question 11

Which type of product(s) can be associated with this logo?

Accepted Answer

shopping product

Question 12

The Boards are aware of the company’s challenge which is to ___ Internet technologies into the company’s marketing proce

Accepted Answer

integrate

Question 13

A brand _______ is a long-term plan for the development of a successful brand in order to achieve specific goals.

Accepted Answer

strategy

Question 14

Brands allow companies to influence the _______ for a product by manipulating factors other than price.

Accepted Answer

demand

Question 15

Although products are manufactured, brands are sold and constitute important elements that guide _______.

Accepted Answer

consumer behavior

Question 16

Consumers are often prepared to pay a high price for a(n) _______ brand which they believe represents high quality.

Accepted Answer

premium

Question 17

We must ___ the new products as the innovators in technology, so we can differentiate the new products from competitors

Accepted Answer

position

Question 18

_______ describes the exposure and interaction that a consumer has with the brand.

Accepted Answer

Brand experience

Question 19

Which of these products is an example of a specialty product?

Accepted Answer

a bottlle of wine

Question 20

What type of product is "good to the last drop"?

Accepted Answer

coffee

Question 21

The company decided that the objective was to develop positive attitudes and build brand _______ among the consumers.

Accepted Answer

awareness

Question 22

_______ branding means all the products are attached with the company’s name.

Accepted Answer

Corporate

Question 23

Which type of product(s) can be associated with this logo?

Accepted Answer

non-durable

Question 24

There are consumers who buy _______ products in order to make a statement about who they are.

Accepted Answer

lifestyle

Question 25

The study of consumer behaviors is a discipline that attempts to model and understand the behavior of humans in the ____

Accepted Answer

marketplace

Question 26

If all consumers were to have a sudden lapse of memory and forget everything of a company, the company would go _______.

Accepted Answer

out of business

Question 27

Although our handling of complaints has improved, it continues to be a significant problem in terms of public _______.

Accepted Answer

perception

Question 28

Food processing is a primary industry.

Accepted Answer

False

Question 29

If you consistently meet or exceed customer expectations, you will develop strong _______.

Accepted Answer

customer loyalty

Question 30

Web _______ allows companies to present visitors with unique experiences tailored to their needs and desires.

Accepted Answer

personalisation

Question 31

_______ is the application of marketing techniques to a brand to increase the perceived value of a product line.

Accepted Answer

Brand management

Question 32

Brand _______ occurs when consumers consider buying your brand.

Accepted Answer

consideration

Question 33

When a company uses the power of a brand name (colour, similar name, typeface, etc.) to build or launch another

Accepted Answer

brand leverage

TATM2 UNIT 1+2

Questions 33

TATM2 UNIT 1+2

Questions 33