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SEM Chapter 2
SEM Chapter 2
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StudBud Administration
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A #marketing quiz to prove you know #chapter2
Flashcards
30 cards
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Practice quiz
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Host live
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Questions
30
Answers
1
All of the following are examples of "customer service gaps" except
following up with a customer
chatting on the phone while customers are waiting
informing a customer that a question is outside of your dep
placing a customer on hold
2
Marketing strategies
all of the above
satisfy experiences are less likely to take their business
monitor the competition and consumer trends and improvements
the marketplace results in more options for consumers
3
Patronage purchases
are based on consumer loyalty
producer
are wants
are needs
4
The value people believe they receive from a product/service
comparative advanatge
benefits derived
emotional purchases
patronage purchases
5
Customer service gap is
passion results in energy
anyone working in the customer service being proud
employees hired
difference of customer expectations and the service received
6
____ divides markets into physical locations
Psychographics
Market share
Geographic segmentation
Behavioral-based segmentation
7
An example of a specific market segment is
females between ages 14 and 18
the entire population of a country where the business is
all women worldwide
none of the above
8
_______ focus on characteristics that cannot be measured physically, such as values or interest
behavioral-based segmentation
geographic segmentation
Psychographics
demographic segmentation
9
capability to produce products/services more efficiently/economically than the competition
patronage purchases
emotional purchases
rational purchases
comparative advantage
10
the value of the next best alt when making a choice.
opportunity cost
emotional purchases
rational purchases
economic market
11
Emotional purchases are when you spend money with little thought due to emotional high/lows
treu
false
true
no
12
The bottom line for maintaining successful marketing relationships is
increased market share
product quality
customer satisfaction
profit
13
When you and your friends decide to go to the concert instead of the game. What is that?
rational purchase
economic value
opportunity cost
lost purchase
14
Explaining to customers that their problem is outside of your department is
not a part of a value-based culture
keeping promises
going beyond expectations
providing top value
15
Mass marketing is
info that can be measured such as age and gender.
an attempt to appeal a large group of consumers.
divides markets into physical locations.
focuses on attitudes toward products/services.
16
Research is conducted to determine who is spending ____ and how much on different products.
time
the day
money
the night
17
Disadvantages involve the risk of using one marketing mix
no
true
false
treu
18
What is a market segment?
differences between expectations
an attempt to appeal larger groups
a percentage of total sales of a product
consumers in a large market that share characteristics
19
A ___ on these concepts gives sale associates a target
all of the above
focus
tenacity
action
20
What has made impressive strides in the US as well as in many other developing countries?
breakeven point
marketing concept
Productivity
opportunity cost
21
Rational Purchases
is a group of consumers
are bases on consumer loyalty
is a group of producers
when individuals recognize needs/wants
22
Buying a $30 t-shirt of your favorite team that wins the championship is an example of..
patronage purchase
emotional purchase
unsought purchase
rational purchase
23
Who is a specific group of consumers a business wants to meet
target market
mass marketing
market segment
market share
24
The minimum sales required to cover all of the expenses of organizing/promotion/running the eve
marketing concept
opportunity cost
breakeven point
productivity
25
The first step in marketing a product is to determine who specifically "___" is for the product
the salesman
all of the above
the dog
the customer
26
Behavioral-based segmentation
focuses on a customers attitude towards prods/services
cannot be measured such as values or interest
is the % of total sales
all of the above
27
What are demographics?
categorize market segment by age,gender,race,income and edu.
interests, values and emotional purchases
refer to the frequency of use of a product
different parts of the country where market segments live
28
Values bases culture
value of long term positive relationships
passion results in energy
communication values through high performance and service
follow FAST
29
What includes all of the consumers who will purchase a product or service?
economic market
emotional purchases
market segment
market share
30
A business that keeps the focus on satisfying customer needs is
opportunity cost
breakeven point
productivity
marketing concept
