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Communications-Sample Questions
Communications-Sample Questions
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Exam Preparation Retired questions https://www.nbphe.org/certified-in-public-health/study-resources/
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Answers
1
What must be true about all written intervention messages?
Write at a reading level suitable to the target population
Be no longer than four sentences
Include graphics, pictures, and the like to attract people's attention
Start with the most important information first
2
When communicating with external stakeholders, what must public health agencies consider?
Review legislation, increase public health awareness, and lobby
Gather info, assess delivery methods, and advocate for public's health
Provide vaccinations, assess public health, and advocate for programs
Keep public safe, form coalitions, and provide legislative updates
3
Which communication criteria do Zika scientists meet when they share research findings with global constituencies?
They demonstrate their competence in Zika research
They provide strategic leadership in communications
They demonstrate research beneficence
They practice transparency in advancing Zika research
4
Which statement below best exemplifies framing a message for a specific audience?
Saying everyone should be vaccinated with no exceptions.
Posting each message on a different social media site.
Translate the main message into different languages.
Position as a way to protect not just oneself, but family and community.
5
What does the Comprehensive Unit-based Safety Program (CUSP) focus on to create a culture of safety?
Detecting and reporting sentinel events
Using standardized checklists
Assuring professional expertise
Open attitudes and mutual respect
6
How should a school nurse address parent concerns about rumors around the safety of the human papilloma virus vaccine?
Suggest she search online to find more information and personal stories.
Refer to their pediatrician and add that the vaccine is safe & recommended.
Assure her that she vaccinated her own children, and they are fine.
Assure her that rumors are foolish and not to be believed.
7
Which communication strategy is most important when trying to reduce the HIV/AIDS risk for African Americans aged 50+?
Make the information available on social media
Write the information at a 12th grade reading level
Present the information in a culturally competent manner
Ensure the information is evidence-based
8
Why is public health potentially appealing to the popular press?
Its stories have urgency, drama, and novelty
Scientists and journalists have a long history of mutual trust
Public information officers issue press releases
It is a source rich in detail, facts, and figures
9
What is one of the primary cultural competency responsibilities of an entry-level public health practitioner?
Awareness that one’s own cultural upbringing has influenced one’s worldview
To obtain certification in at least one foreign language.
To solely rely on the CLAS standards for all patient interactions.
To know one fact about the cultural background of each of their patients.
10
Which of the following should be avoided in risk communication?
Empathy
Technical terminology
Repetition of messaging
Concise information
11
What are the four P's of public health marketing services?
Product, promotion, prestige, and planning
Product, price, precision, and promotion
Product, price, promotion, and pragmatism
Product, price, place, and promotion
12
The term infodemic refers to:
Rapid spread of false/misleading information across communication channels
A government strategy to inform the public about health crises.
An information system used to track disease outbreaks
The rapid spread of disease across multiple countries
13
Which of the following would be the most appropriate to assess the effectiveness of a health literacy campaign?
Focus group
Telephone survey
Social media survey
Pilot test
14
Which is most important for effective communication for a web-based health promotion intervention?
The diagrams and visual aids associated with the promotion materials
The health literacy of the target population
The organization of the health promotion materials
The color and size of the health promotion materials
15
What should public health professionals consider when framing information about health disparities?
Using a health equity lens
Using second person language
Using a health strategic plan
Using non preferred terms
16
Literacy advocates in the U.S. recommend that effective health promotion materials be written at which reading level?
2nd-4th grades
6th-8th grades
10th-12th grades
College level
17
An individual's capacity to obtain, process, & understand health information & services needed to make health decisions:
Medical informatics
Health literacy
Numeracy
Health education
18
What technique is being used when a doctor asks, "What would you tell your partner about your new medications?"
Generative Thinking
Appreciative Inquiry
Shared Decision-Making
Teach Back Technique
19
What should a public health official’s initial steps include after learning of a sudden outbreak of avian flu?
Restricting any communication until more is known about the outbreak.
Ignoring the outbreak since avian flu is common among birds.
Hosting a community gathering to discuss the situation in detail.
Preparing message maps for all spokespersons to speak to the media.
20
What should you always do when planning print materials for a public health education program?
Use the largest print possible
Test them with members of the intended audience
Develop materials at at least a 12th grade reading level
Work with an experienced graphic designer
21
A new viral strain affects 1 in 1000 people. How best to communicate to those with varying levels of health numeracy?
The fraction of people affected by the virus is 1 per 1000.
The probability of contracting the virus is 0.1%
The new viral strain has a prevalence rate of 1 per 1000.
Out of every 1000 individuals, 1 person has been affected by the virus.
22
Which strategy would you recommend as most effective for this age group to reduce vaping on a college campus?
Organize a yearly seminar with guest speakers to discuss vaping.
Have campus police issue tickets to students caught vaping on campus.
Require all 1st-year students to pass a test identifying dangers of vaping.
Students co-create a campaign to discourage vaping among their peers.
23
When disseminating information to a diverse audience, at which grade level should the communications be written?
1st grade
8th grade
12th grade
6th grade
24
A contributing factor to the rise of false disease information on social media platforms is:
False stories were novel/sensational, making them more rewarding to share.
People found the false stories boring and mundane.
Individuals noticed artificial intelligence driving content to their feeds.
Clear understandings led to fewer shares of false information.
25
What should public health practitioners consider regarding communication gaps?
Health measurements
Health formulas
Health literacy
Health interventions
26
What characteristic of a spokesperson would contribute to a strong health communication campaign?
Having personal experience with the disease
Technical expertise
Being part of the target population
Celebrity status
27
Which would be most appropriate when developing health intervention communications targeting a local minority population
Cultural norms and beliefs about the health topic
Majority political learnings about the health topic
Median household income
Rates of health insurance coverage
28
Using the COM-B model, which factor needs to be addressed to increase regular mammograms when cost/access are issues?
Capability
Opportunity
Awareness
Motivation
29
Which of the following best defines health communication according to the Society for Health Communication?
The method by which people convey messages about wellness.
The science and art of using communication to advance health and well-being
Transmission of health info through various channels for health equity.
How health professionals interact within and across various contexts.
30
Which of the following actions best describes the social marketing process of persona development?
Selecting a famous personality to be the face of the campaign.
Crafting a list of all target audience members to send out direct mailers.
Developing a new logo and branding for the campaign.
Create fictional characters based on real-life data about target audience.
31
What is most important to consider in developing an intervention message for a minoritized group?
The funding priorities for the agency
The channels of distribution for the message
The characteristics of the target population
The opinion of experts
32
When meeting with multiple stakeholders, which is the most important criteria for the role of the facilitator?
They should listen to the active speakers
They should focus on the content
They should be neutral
They should take notes
33
Which of the following is consistent with broadly accepted theory of adult learning?
Learning preference is content-oriented rather than problem-centered
Learners mostly interested in things immediately relevant and practical
Unlikely to participate in planning & evaluation of instruction
Memorization is preferred to trial-and-error experiential learning
34
Which is an example of a health promotion incentive adhering to general ethical principles for public health?
Reusable water bottle for attending a health seminar
Reduction of incarceration time for consenting to HIV testing
Free motel stay for an unhoused person accepting a Hepatitis A vaccine
Gift card for participating in an experimental treatment
35
What is the term for interactive communication with the expectation of timely give and take from all parties?
Response
Messaging
Feedback
Engagement
