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Basics of Marketing Flashcards | StudBud

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The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough

The term marketing refers to _______

Basics of Marketing

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Questions 8

Answers

1
The term marketing refers to _______
Sales Planning, Strategy and Implementation
A philosophy that stresses customer value and satisfaction.
Advertising, Sales Promotion, Publicity and Public Relational activities
A new product needs ideas, Developments, concepts and improvements.
2
The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough
Production
Selling
Product
Marketing
3
The promotion “P” of marketing is also known as ________.
Cost
Marketing Communication
Product Differentiation
Distribution
4
Marketing is a process which aims at ________
Selling products
The satisfaction of customer needs profitably
Profit-making.
Production
5
Which of the following refers to marketing channel?
Integrated Marketing Communication
Marketing Myopia
product Design
Distribution
6
________ is not a type of Marketing Concept.
The selling concept
The Supplier Concept
The societal marketing concept
The production concept
7
Making the product better and better is _______ Orientation
Production
Product
Selling
Marketing
8
------------------- is the father of modern Marketing
Peter Drucker
Philip Kotler
Lester Wunderman
Abraham Maslow