Which of the following examples is a social media 'don't'?

A company posts on Facebook ten times/day.

Why should a business include photos of people on its Yelp page?

Because people connect more when they can relate to it on a more personal l

What is Yelp's Revenue Estimate tool?

Custome Leads × Average custom spend × Visits per custom× Lead convers rate

What does Instagram's ad staging help marketers to do?

Refine a campaign before it goes live

Which of the following is not a Twitter profile pro tip?

The account holder should include a link to his or her website's homepage.

Which of the following is not a tool of social media marketing?

What is the content published on its website?

Which is the best strategy to optimize a YouTube channel?

integrate google my business with YouTube and solicit subscriptions

What is the difference between organic reach and paid reach?

Organic reach is the numb of pple a company is attrac w/o paying money..

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SOCIAL MEDIA EXAM

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Answers

1
Which of the following is required checklist for business YouTube channels?
Channel name is short and clearly describes what the channel is about.
All of the above
Channel layout is uncomplicated and simple to navigate.
Featured video is compelling and can be linked to a business goal(s).
2
The purpose of tags is to help the subscriber find a video creator's videos in his channel only.
False
True
3
Two kinds of Twitter hashtags that can be useful to digital marketers and businesses are product-related and trending.
True
False
4
Which of the following examples is a social media 'don't'?
All of the above.
A company posts on Facebook ten times/day.
A company only allots some of its budget to social media marketing.
A company phrases its message differently on different social media channel
5
Why should a business include photos of people on its Yelp page?
Because it is compulsory to include photos
Because there is no option of writing content
All of the above
Because people connect more when they can relate to it on a more personal l
6
When were Instagram reels launched?
August 2020
March 2020
October 2020
December 2019
7
Pins with a high mix of saves, clicks, and more are called power pins on Pinterest.
False
True
8
Why is google analytics the first choice of many businesses?
It is very universal
It is fairly comprehensive
It is free
All of the above
9
Most businesses will find establishing and maintaining a Twitter presence beneficial because
All of the above
It helps to maintain appositive image of the brand
It helps to achieve brand awareness goal
It helps to increase the customers
10
On which social media channel, can you find 'tries'?
Facebook
Yelp
Pinterest
Instagram
11
How does a company decide which social media platforms to use?
It looks at where its target consumers live.
All of the above
It looks at which channels its competitors are on.
It looks at its products and industry.
12
Edgerank is the formula used by Facebook to determine how many of your fans pay money to see your posts intheir newsfeed
False
True
13
Which of the following means a business generated a sale?
Click
Conversion
Impression
Reach
14
Boomerang, on Instagram Stories, enables you to create videos that play backward and forward.
True
False
15
Which of the following social media networks is known to appeal to the female demographic?
Google+
Pinterest
LinkedIn
Twitter
16
Which of the following is not a YouTube card?
Business card
Playlist Card
Video Card
Channel Card
17
What is Yelp's Revenue Estimate tool?
Customer Leads × Visits per customer × Cost per customer× Lead convers rate
Customer Leads × Average custom spend × Visits per custom × estimated reven
Custome Leads × Average custom spend × Visits per custom× Lead convers rate
Customer Leads × Average custom spend × Lead conversi rate× cost per click
18
"Shop Now", "Download", and "Learn More" are all phrases you would see on Cost per action buttons.
False
True
19
elp tends to be a better platform for B2C marketing than B2B.
False
True
20
What does Instagram's ad staging help marketers to do?
Helps to improve underperforming ads
Refine a campaign before it goes live
a.Shows the performance of paid campaigns
None of the above
21
A company might browse events on Twitter, like Valentine's Day, to get data for their seasonal marketing campaigns.
False
True
22
A toy store owner posts the same image.. It is a picture of a of a local woman making puppets in her home...
To increase brand awareness
To shift perception
To generate likes
None of the above
23
Which of the following is an example of a 'brand metric'?
Comments
None of above
Likes
Impressions
24
If someone 'taps forward' on your Instastory, it means they've seen completely your story and then moved to the next..
False
True
25
Rodeo Cafe responds to followers using the handle@StephenJ. They don't use the company's.They do this because followers
True
False
26
Which of the following is not a Twitter profile pro tip?
Leave space at the top and bottom of a Twitter header photo
A Twitter bio should include keywords and show the individual's creativity
A Twitter profile picture should show the individual from the shoulders up.
The account holder should include a link to his or her website's homepage.
27
When was shopping with lens introduced in Pinterest?
May 2020
August 2019
June 2020
July 2017
28
In the case of LinkedIn,'most marketers' goals tend to cluster into two categories which are ___.
Both a and b
None of a and b
Lead Generation
Brand building through Thought Leadership
29
For businesses that have a physical location(s), a check-in offer may be a great way to market to customers and entice..
True
False
30
What kind of information can LinkedIn Premium account holders learn about companies?
What is the average tenure of an employee?
What job openings are available in each department
How many people a company employs
All of the above
31
YT card is composed of image, title, and CTA text that makes the video an interactive experience for the audience
False
True
32
Through its _____ feature, a business owner can see how people have been interacting with his or her brand on Yelp.
None of the above
Organic search
Customer Leads
Lead generation
33
Public Service Announcements (PSAs) are designed to educate the public about important issues.
False
True
34
According to Adweek, when is the best time to post on Facebook?
Between 1 p.m. and 7 p.m.
Between 9 a.m. and 7 p.m
Between 5 p.m. and 10 p.m.
Between 3 p.m. and 7 p.m
35
Facebook account holders often follow and 'like' small, local businesses' pages because
All of the above
Community will be benefited from it
they have community appeal
if they do well, money stays in the community
36
Which of the following is not a tool of social media marketing?
What is the content published on its website?
What are they complaining about on Twitter?
What reviews are they leaving on Facebook?
What content are they engaging with the most on Instagram?
37
A cell phone company might use #mobile on Twitter. This is an example of a product-related hashtag.
True
False
38
One of the dos of social media marketing is ''Forget about your specific target audience. Focus your energy on them..
True
False
39
Which of the following is a type of contest run on Instagram?
None of the above
Loop Giveaway
Interruption Contests
Story competition
40
Conventional advertising is the only way to market a business on Yelp.
False
True
41
Which is the best strategy to optimize a YouTube channel?
integrate google my business with YouTube and solicit subscriptions
Keep the YouTube page exclusive without linking to any other social media
Avoid tags and Key words and write big sentences
all of the above
42
What kind of information does a business include when it sets up a LinkedIn company page?
All of the above
Industry the business is in
Type of the company
Operating status of Business
43
____________ refers to whether the number of followers has gone up or down within a specified date range.
Follower Companies
Follower gains
None of the above
Follower demographics
44
If a brand puts on Instagram button on its Facebook page, the business is engaging in:
Persona-driven marketing
Cross Marketing
A loop giveaway
None of the above
45
What kind of information does a marketer gathers through social media listening?
What kind of audience is annoyed by them?
All of the above
What their audience is interested in?
What kind of audience is not interested in?
46
What are the main sources of product pins?
Catalogues and Rich pins
General pins
Cinematic pins
All of the above
47
What is the difference between organic reach and paid reach?
Organic reach is the numb of pple a company is attrac w/o paying money..
None of the above
Paid reach is the numb of pple a company is attract w/o paying and Organ..
Both reach is number of people the company is attracting by paying for them
48
The ___feature enables the account holder to organize his or her reviews into categories.
None of the above
Tips
Lists
Compliments
49
Which feature of Pinterest analytics tells the account holder how his or her pins spread and were shared across Pinter?
Saves
None of the above
Impressions
Clicks
50
LinkedIn launched its LinkedIn Learning before launching jobs and subscriptions.
False
True
51
What constitutes a 'good-looking pin' on Pinterest?
A lighter, rather than darker image
Vertical, rather than horizonal
A clear image; presents idea in a simple, straightforward manner
All of the above
52
A social media profile is part of a business' brand and it is usually preferable that a business present the same image
True
False
53
Which of the following refers to social specific metrics?
How many social media users are seeing your profile?
All of the above
How many impressions and reach you have?
How many likes and comments posts get?
54
Pinterest provides analytical data about the top pins from the last 30 days to help a business decide:
What kinds of pins and boards it should add to its profile?
What it should feature on its website?
What types of products it could create?
All of the above
55
Why would a business want to use a Carousel ad?
Because it can feature various promotions in the same ad
Because a visual story can be more engaging than a text-based one
Bc it makes it possible to showcase more than one product in the same ad
All of the above
56
__________ enables companies to look at their performance in a more holistic way than they can with current metrics.
Yelp Knowledge
Yelp blog
All of the above
Yelp Analytics
57
This type of card allows a business owner or marketer to promote his or her licensed products directly from the video.
Channel
Link (Merchandise)
Donation
Fundraising
58
Social media influencer is someone:
With online credibility
A significant social media presence
Many followers
All of the above
59
The purpose of showcase pages is to ________.
All of the above
build relationships with LinkedIn members
do advertising
Search for jobs
60
What does $$$ sign mean in terms of pricing scale on Yelp?
Pricey
Moderate
Inexpensive
Ultra-high end
61
Which of the following is not a type of twitter ads?
Promoted tweets
Promoted trends
Promoted stories
Promoted accounts
62
Which of the following social media only works on B2C marketing?
Pinterest
Twitter
LinkedIn
Facebook
63
On YT,..might upload a transcript because it will help viewers to follow the narrative, and it's another way to optimize
True
False
64
Call to Pin helps to increase the engagement of your pins by 80% more.
True
False
65
business wants to create Twitter ad. The objective's get a big audience for its tweets. This is called a promotion campa
True
False
66
How is CTR calculated on LinkedIn?
Number of clicks divided by impressions
Number of followers divided by clicks
Number of impressions divided by clicks
Number of clicks on posts divided by number of posts
67
How is a YouTube like different from a Facebook like?
A Facebook like is anoymous; a YouTube like isn't.
There's no difference between a Facebook like and a YouTube like.
A YT like appears 24 hours after it is posted; a FB like appears instantly
A YouTube like is anonymous; a Facebook like isn't.
68
There are social media competitor analytics that can be used by businesses and marketers to monitor their competi.. SM..
False
True
69
The number of interactions + the numb of clicks and followers acquired, divided by ... is how LinkedIn calculates eng
True
False
70
Which of the following are social media channels?
All of the above
Nextdoor
Yelp
Tumblr
71
Receive a free gift with purchase this Friday only. This Facebook ad headline generates a sense of urgency.
True
False
72
When was yelp's first Tv and digital Ad campaign launched?
2015
2016
2012
2014
73
It is not possible to turn a company page into recruitment portal on LinkedIn.
False
True
74
Which of the following is most important when it comes to increasing brand awareness on Instagram?
monthly reach
Number of positive comments
Weekly impressions
Number of followers
75
A target consumer persona is another term for identifying the ideal potential customer a business wants to attract with
False
True
76
If you want an important tweet to appear above your other posts, what should you do?
Bookmark it.
Tag it
Pin it
All of the above
77
Which of the following is not a PSA?
stop smoking
adopt a luxurious lifestyle
avoid drinking and driving
put out campfires
78
___________ is referred to as the number of times each update was shown to LinkedIn members.
Engagement
Analytics
Clicks
Impression
79
What constitutes a good-looking pin?
The image must be high-quality/high-resolution.
All of the above
It should be clear and present the desired message in a simple and straight
It should be light and should not contain any faces.
80
Pinterest is the only platform where ads are additive.
False
True

SOCIAL MEDIA EXAM Flashcards | StudBud