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4Ps of Marketing Flashcards | StudBud

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4Ps of Marketing

10 terms·StudBud Administration·2,210 plays

Quiz to review the 4Ps curriculum as well as basic business terms.

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Questions 10

Answers

1
What is Entrepreneurship?
Having an idea for a product
Chef's that only cook entrées
Starting and running your own business
When you choose to work for someone else
2
Example of Good 'Place' Marketing
Ski Shop in New Hampshire
TVs in a gas station
Both B & C
Ski Shop in Florida
3
Verizon: Product or Service?
Product
Service
Both
Neither
4
Landscaping Company: Product or Service?
Service
Product
Neither
Both
5
iPhone: Product or Service?
Both
Neither
Product
Service
6
Mercedes Benz Car: Need or Want?
Both
Want
Neither
Need
7
What is Price?
The cost of your product/service to the consumer
Cost of Product ÷ Cost of Materials
Shipping Costs + Cost of Materials
Cost of goods to the company
8
What is Profit?
Price of Product - Costs
The money leftover after covering costs to make the product
Money
Both A & C
9
Soda: Need or Want
Want
Both
Neither
Need
10
What are the 4 P's of Marketing?
Price, Product, Primary, Principle
Product, Price, Place, Promotion
Principle, Price, Product, Promotion
Promotion, Presentation, Price, Place