Marketing quiz

"Finger lickin' good" is an example of a

Pick n Pay is an example of a

When a consumer sacrifices another item for the product they purchase, it is called

The product of a person's mind is called

What gives a business the sole right to manufacture a product for a certain period of time?

Which of the following is not a right of the CPA?

Which act aims to protect consumers in the market environment?

Which strategy is normally used when a product first enters the market

A business that concentrates on satisfying the needs of consumers follows a

Which one does not form part of the communication mix?

At which stage in the product life cycle should a business consider extension strategies?

Making false statements about competitors is known as

How can a business extend the life cycle of a product?

When the value of currency is determined by demand and supply, it is called

Responsible actions being taken by a business is called .........................

Which of the following is not an auxiliary service of marketing?

Displaying products in a shop where the customers queue to pay is an example of

Economic activities which are performed for a fee are called

Which type of packaging changes all the time to reflect a theme?

The first step in the product development process is

When there is only one seller in the market who can set his own price, we call this

Which one does not form part of the AIDA model?

Someone who sells a product on behalf of someone else is called

A business that focuses on customers' needs and wants is

Which one is NOT a requirement for good packaging?

Where do you register a trademark?

Which one is not a market segment?

Which of the following are INCORRECT in terms of the marketing mix?

Someone who specialises in advertising campaigns according to the needs of the client is called

Communicating with consumers about new and existing products is called

Too many intermediaries in a distribution channel could result in

Clothing is an example of a

A combination of the features of a product and the image of a business is known as

Which one is not part of the marketing process

A car is an example of a

Using odd pricing to create the impression that a product is better prices is an example of

Step 2 in the process of planning an advertising campaign is

Economic activities that are not recorded in the GDP fall under the

Dividing the market into different groups is called

Safe payment options is something a business should consider if they are going into