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Stukent Chapter 4-7 Review Flashcards | StudBud
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Stukent Chapter 4-7 Review
Stukent Chapter 4-7 Review
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social media review of chapter 4-7 in Stukent
Flashcards
26 cards
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Practice quiz
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Host live
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Questions
26
Answers
1
The practice of delivering different content or ads to consumers based on location.
Geo targeting
Platform Target
Demographics
Geo Segmentation
2
Promoted Tweets are _____ when a business is paying for their placement.
delayed
hidden
labeled
disguised
3
Instagram unveiled "Sponsored Photos / Videos" to bring in revenue for Facebook.
true
false
4
What does the acronym CTA stand for?
Clear Target Audience
Content Testing Awareness
Call To Action
Create To Accept
5
Which most closely presents the number of Twitter users?
80 million
100 million
300 million
50 million
6
The relevance score is calculated based on
anticipated positive and negative feedback
current events
previously posted content
number of subscribers
7
YouTube is the second most-visited website in the world.
true
false
8
What is a custom audience?
anyone that “likes” your business page
an audience you create based on your specifications
an audience without demographics
an audience that Facebook creates for you
9
All YouTube advertisements are in video form.
false
true
10
Twitter is seen as a great platform for reputation management.
true
false
11
Why can geo-targeting be a struggle for marketers and social media advertisers in the U.S.?
Twitter doesn’t allow advertisers online
most Twitter accounts are located in the U.S.
most Twitter accounts are located outside the U.S.
tracking audience demographics is difficult
12
This is the simplest, most common form of communication on the Facebook platform.
Facebook Stories
status updates
videos
Facebook Live
13
You don’t need to take demographics into account to understand your target audience.
true
false
14
This is the process of gathering and analyzing data and behavior from social media websites.
social media metrics
social media auditing
social media mining
social media analytics
15
You’ll want your video ad on YouTube to be between _____.
60-70 seconds
none of these
10-15 seconds
15-60 seconds
16
Online tools like Hootsuite and Buffer allow the user to create and schedule Tweets in advance.
true
false
17
How much does organic content cost?
it doesn't cost any money
each platform has a different price
10 percent of a campaign budget
$9.99 for each platform
18
What are the five different types of Instagram ads?
Giveaway, Story, Gif, Photo, Video
Photo, Video, Carousel, Story, Slideshow
Photo, Carousel, Meme, Slideshow, Giveaway
Meme, Video, Gif, Infographic, Story
19
Fostering engagement is key to increasing your growth on Instagram.
true
false
20
What does the acronym UGC stand for?
user-generated content
users get creative
upload great comments
use good content
21
The acronym CPM stands for “cost per million.”
true
false
22
What are the ranking factors of a successful YouTube channel?
number of subscribers and user interaction
watch time, video length, # of subscribers, user interaction
watch time and video length
none of these
23
Posts with at least 1 hashtag get __% more engagement than those with no hashtags.
12.6
16
26.2
6.2
24
Your activity on Twitter can influence the type of promoted content you see.
true
false
25
Which of the following is NOT an example of paid social media advertising?
a blog post targeted at millennials
a sponsored Instagram photo from a popular clothing company
a promoted Facebook post from a business you follow
a Twitter trend promoted for a national event
26
The number of users on Facebook for every age group continues to grow.
true
false
