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Duplicate of Marketing Concepts Flashcards | StudBud
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Duplicate of Marketing Concepts
Duplicate of Marketing Concepts
12 terms
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StudBud Administration
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#MarketingEssentials review.
Flashcards
12 cards
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Practice quiz
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Questions
12
Answers
1
Which of the following is not a demographic characteristic
age
location
gender
marital status
2
Customer surveys done over the phone, about their shopping habits is a form of which function?
Product Service Management
Market Planning
Marketing Information Management
Promotion
3
Which of the following is true for a good:
All are true.
It is tangible.
It satisfies a want or a need.
It has monetary value.
4
Online reps who provide 2 way communication about products/services are part of which function?
Product/Service Management
Promotion
Selling
Pricing
5
That fact that iPhone users will only buy iPhones should be identified in which section of SWOT
Opportunies
Strengths
Weaknesses
Weaknesses
6
Nike's competitor in athletic apparel is Adidas; this is part of which SWOT category?
Strengths
Opportunities
Weaknesses
Threats
7
The
function
responsible for introducing or reminding customers about a product or brand is:
Product/Service Management
Pricing
Promotions
Selling
8
The fight against obesity in the US led to alternative fast food options due to which PEST area
Technology
Economic
Socio-cultural
Political
9
CRM combines communication, customer information and customer feedback to serve the
business
.
True
False
10
Adidas selling to Kohl's is an example which type of market:
Consumer market
business market
11
TRUE or FALSE: Economic utilities identify added benefits a product has.
False
True
12
Utilizing social media and real-time feedback can be done from which area of a PEST analysis?
Political
Socio-cultural
Technology
Economic