S&E Marketing Unit 1 & 2 Test

Snow White & The Seven Dwarfs was the first full length animated film

Pricing of commercial time slots has always been tied to ratings or the number of viewers the programming attracted

Adding upgraded features to an existing stadium is an example of which function of marketing?

Entertainment can be viewed in person, in broadcast or in recorded form

What is discretionary income?

Tom Brady partnering with Rolex would be an example of marketing of sport

Plannning the location of a festival is an example of this P in the marketing mix:

All of the following are examples of human risk except:

Forecasting involves

When the economy is questionable, consumers will typically still be willing to spend money on sports and entertainment

Ticket sales for championship teams will typically increase due to their success

Having the ability to watch Netflix on at 24/7 basis is an example of:t

Pure loss risks

A few of the categories of economic utility include (select all that apply):

If a baseball team has a losing season & ticket sales drop, the loss of revenue is an insurable risk

Having a profit motive means:

Which of the following is an example of an ongoing financial cost to a business?

Entertainment is whatever people are willing to spend their money and spare time viewing

The 3 classifications of risk are:

When a consumer finds a coupon on the back of their event ticket this is an example of:

The sports & entertainment industry has a significant economic impact on:

The first movie that aired with sound in 1927 in theaters equipped to handle audio was:

Microeconomics is:

An ad promoting the opening NBA season game at LCA for the Detroit Pistons would be an example of marketing of sport

When it comes to advertising, TV is now considered a more ________ medium.

Sources of revenue for NFL teams include:

Allowing a customer to rent a movie rather than buy it is an example of:

Disney World opened before Disneyland

# of times per ad, game or show that a product or service is associated w an athlete, team or entertainer is known as

Some potential sources of funding a new movie include(s):

The first televised sports spectacular was:

Economics is:

Entertainment can include:

What are the 4 Ps of the Marketing Mix?

Sports and entertainment marketers are focused on this area of economics: