BUS3001 Chapters 2 & 3 Review

Question 1

Data are a subset of market intelligence.

Accepted Answer

False

Question 2

Data, information, and intelligence all have the potential to create value to the firm through better decision making.

Accepted Answer

True

Question 3

“Employees dressed professionally will perform better than those dressed casually” is an example of a _____.

Accepted Answer

hypothesis

Question 4

As concepts become more abstract, the easier it is to measure them.

Accepted Answer

False

Question 5

Who can provide data to a decision support system?

Accepted Answer

all of these choices

Question 6

The logical process of establishing a general proposition on the basis of observation of particular facts is known as:

Accepted Answer

inductive reasoning

Question 7

Theories allow researchers to build on previous knowledge.

Accepted Answer

True

Question 8

What are the two goals of theory?

Accepted Answer

understanding and predicting

Question 9

All of the following are functions supported by marketing research EXCEPT:

Accepted Answer

compliance

Question 10

Facts or recorded measures of certain phenomena (things or events) are known as:

Accepted Answer

data

Questions 10