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Springboard 2.4, 2.5, 2.6, Advertising techniques and citing sources
Flashcards
25 cards
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Practice quiz
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Questions
25
Answers
1
Which persuasive technique is used in this ad
Facts and Figures
Bandwagon
Transfer
Testimonial
2
Aunique design symbol that helps identify the company visually
Slogan
Image
Logo
Headline
3
what persuasive technique is used
Testimonial
Avant Garde
Facts and Figures
Transfer
4
The color RED is used in this logoto associate what with this company
Trustworthy
Excitement
Calm
Healthy
5
What advertising techniques are used here
Transfer
Authority
Celebrity endorsement
Testimonial
6
Determining if a source is fact, opinion, or propaganda
Timeliness
Authority
Credibility
Accuracy
7
The actual text of an ad
Copy
Headline
Slogan
Image
8
Evaluating a source to determine if it is trustworthy
Celebrity endorsement
Avant Garde
Credibility
Accuracy
9
Advertising that uses a well known person's fame to help promote a product or service
Fame
Facts and Figures
Bandwagon
Celebrity Endorsement
10
What are you looking for if you are looking to see if a source is out of date
Transfer
Timeliness
Purpose
Bandwagon
11
A short piece of text, usually in large type, designed to be the first thing the audience reads
Headline
Slogan
Image
Logo
12
what persuasive technique is used
testimonial
avant garde
transfer
bandwagon
13
what persuasive technique is used
Authority
Avant Garde
Transfer
Testimonial
14
Which Persuasive technique is used
Avant Garde
Transfer
Facts and Figures
Testiimonial
15
Evaluating a source for the qualifications of the author
Authority
Bandwagon
Credibility
Purpopse
16
What Persausive technique is used
Facts and Figures
Bandwagon
testimonial
Transfer
17
Persuasive Technique used to mkae you feel like EVERYONE else is doing something
Transfer
Bandwagon
Authority
Avant Garde
18
A catchphrase that evokes positive emotions or feelings about the company and product
Copy
Headline
Slogan
Image
19
Persuasive technique that uses BOTH celebrities AND regular people to endorse products
Facts and Figures
Testimonial
Avant Garde
Transfer
20
The color GREEN in this logo is used to associate what with their product?
Creativity
Hunger
Freshness
Health
21
Persuasive Technique that asks you to associate good feelings with the product
Testimonial
Bandwagon
Avant Garde
Transfer
22
Using statisic, percents, and numbers to convince you this product is better than others
Transfer
Facts and Figures
Testimonial
Bandwagon
23
Any drawing, photo, chart, or other graphic designed to affect the audience in a purposeful way
Logo
Copy
Visual
Headline
24
Evaluating a source for the purpose of the information
Purpose
Timliness
Accuracy
Credibility
25
Persuasive technique meant to make you feel cool for being the first to have the product
Testimonial
Transfer
Facts and Figures
Avant Garde