2025 Minigame 3 - round 3

Question 1

Positioning as storytelling involves:

Accepted Answer

Using narratives to build emotional connection

Question 2

The Coffee House creates psychological value primarily through:

Accepted Answer

A cozy, social atmosphere

Question 3

A sustainable competitive advantage is:

Accepted Answer

Difficult for competitors to replicate

Question 4

A good positioning statement should:

Accepted Answer

Clearly define the target and key benefit

Question 5

Which of the following helps communicate conflicting benefits like low price and high quality?

Accepted Answer

Launching separate campaigns

Question 6

A brand’s “positioning” must always include:

Accepted Answer

A frame of reference and clear differentiation

Question 7

What is one risk of correlational POPs?

Accepted Answer

hey create negative associations from positive traits

Question 8

Which brand used the slogan “True Happiness” to position around emotional and family values?

Accepted Answer

TH True Milk

Question 9

Start-ups should focus on:

Accepted Answer

Building one or two strong brand associations

Question 10

What is one challenge start-ups face when positioning?

Accepted Answer

Limited resources to build multiple brand associations

Question 11

Which of the following is a functional value offered by Vietjet Air?

Accepted Answer

Affordable and convenient travel

Question 12

What strategy helps create buzz for start-ups?

Accepted Answer

Word-of-mouth and brand community building

Questions 12