Marketing Concepts Vocab 2

Changes in households, economy, politics, workplace; changes in attitudes about health, time, fun, and general living.

Babies born between 1977-1997; children growing up in computer-dense environment; comfortable with computers.

Babies born between 1946-1964; aging population; of interest to companies promoting products related to aging people.

Babies born between 1965-1977; children of dual-careered homes and rising divorces; media savvy; big spenders in areas.

Created by the government to help distribute federal aid; used by marketers to target consumers and launch campaigns.

Aggregating process which clusters people with similar needs into market segements.

Money left after basic living expenses have been paid.

Similar group of consumers responding to the same marketing mix.

Money left after taxes are taken out of paychecks.