What does 'implicature' mean?

Choosing to be implicit rather than explicit.

What does 'ad hominem' mean?

Attacking the opponent instead of the argument itself.

What does 'slippery slope' mean?

Warns against a negative outcome.

What is 'extrapolation'?

Draw huge conclusions on the basis of a few small facts.

What are 'explicit claims'?

Directly, fully, and/or clearly expressed or demonstrated.

What is 'anti-advertising'?

An advert that condemns an idea/brand/ campaign/product.

What does the term 'association' mean?

Links made to something already liked by a target audience.

What does 'scapegoating' mean?

Blames a problem on one person, group, race, religion.

What is an 'analogy'?

Compares one situation with another.

What does 'diversion' mean?

Diverts attention from a problem by raising a separate issue

What are testimonials?

People testifying about the quality of a product or an idea.

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Media Literacy

15 termsStudBud Administration99 plays

A quick review of key media literacy terms

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Questions 15

Answers

1
What does 'implicature' mean?
Choosing to be explicit rather than implicit.
Choosing to be implicit rather than explicit.
2
What does 'ad hominem' mean?
Attacking the opponent instead of the argument itself.
Attacking the argument instead of the opponent.
Physical assault.
3
What does 'slippery slope' mean?
Warns against a negative outcome.
Warns against an illegal outcome.
Warns against a violent outcome.
4
What is 'extrapolation'?
Draw huge conclusions on the basis of a few small facts.
Draw huge conclusions on the basis of a many big facts.
5
What are 'explicit claims'?
Spreading rumours.
Provocative language.
Semi-expressed or demonstrated.
Directly, fully, and/or clearly expressed or demonstrated.
6
What is 'anti-advertising'?
An advert that condones an idea/brand/ campaign/product.
An advert that condemns an idea/brand/ campaign/product.
7
What does the term 'association' mean?
Knowing the right people.
Two brands working together.
Links made to something already liked by a target audience.
Having a good group of friends.
8
What is a 'presupposition'?
An assessment.
An attempt.
An assumption.
9
What is 'dysphemism'?
Understatement.
Overstatement.
Being afraid to tell the truth.
Good manners.
10
What is 'bandwagon'?
People using the same product.
Horse and cart.
A celebrity backing a product.
A moving vehicle.
11
What does 'scapegoating' mean?
Blames a problem on one person, group, race, religion.
Something to do with farms and animals
Celebrating one person, group, race, religion.
12
What is an 'analogy'?
Contrasts one situation with another.
Compares one situation with another.
A reference to a historical, social, political event.
13
What does 'diversion' mean?
Draws our attention to a problem by raising a separate issue
Diverts attention from a problem by raising a separate issue
14
What are testimonials?
People testifying about the quality of a product or an idea.
A legal battle about the quality of a product.
Being an expert.
15
What does euphemism?
Being afraid to say what you really think.
Overstatement.
Understatement.
Good manners.

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