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Duplicate of Media Literacy Flashcards | StudBud
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Duplicate of Media Literacy
Duplicate of Media Literacy
27 terms
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Flashcards
27 cards
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Practice quiz
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Questions
27
Answers
1
The following advertisement uses facts to persuade it's audience:
False
True
2
How does the text in this ad reinforce the message?
compares the product to an inferior product
repeats the name of the product
uses statistics/facts to support claims
uses puns, allusions, or suggestive language
3
The following Lucky Charms advertisement is directed towards which specific audience?
all people
fathers
kids
teenagers
4
How does the visual image in this ad reinforce the message?
shows a celebrity using the product
it conveys humor through juxtaposition of images
it uses charts/graphs
uses puns, allusions/suggestive language
5
This advertisement uses which of the following persuasive techniques?
pathos
ethos
ethos, pathos, and logos
logos
6
This advertisement uses a pun to reinforce the message.
False
True
7
What audience is this advertisement designed to appeal to?
children
babies
parents
athletes
8
The following advertisement was designed to appeal to babies.
False
True
9
How does the text in the ad reinforce the message?
compares the product to an inferior product
uses facts to support claims
uses puns, allusions, or suggestive language
presents the positive effects of using the product
10
This advertisement uses an allusion to reinforce the message.
false
true
11
Which of these appeals is used in this ad?
logos
ethos
pathos
12
The purpose of this ad is to appeal to the audience's interest in -
good health
appearance
athletics
good bargains
13
What audience is this advertisement designed to appeal to?
parents
children
teens
people who travel a lot
14
The purpose of this ad is to appeal to the audience's interest in -
celebrities
traveling
appearance
athletics
15
The following advertisement is aimed at which specific audience?
parents
children and teens
people who travel a lot
athletic men
16
This Lucky Charms advertisement is aimed at which specific audience?
athletes
kids
teenagers
adults
17
How does the visual image in the ad reinforce the ad's message?
uses small print to deemphasize the negatives of the product
shows a celebrity using the product
it conveys humor through juxtaposition of images
uses charts/graphs
18
The following advertisement is aimed at which specific audience?
mothers
female athletes
young children
obese people trying to lose weight
19
How does the visual image in the ad reinforce the message?
conveys humor through juxtaposition of images
uses small print to deemphasize negatives of the product
uses graphs and charts
shows a celebrity using the product
20
This advertisement uses logos to appeal to it's audience.
True
False
21
How does the visual image in the ad reinforce the message?
uses charts/graphs
conveys humor through juxtaposition of images
uses small print to deemphasize negatives of the product
has a stark contrast between image and background
22
The purpose of this ad is to appeal to the audience's interest in -
facts that support a product
celebrities
good health
finding a bargain
23
What audience is this advertisement designed to appeal to?
young adults
teenagers
married couples
parents
24
The purpose of this ad is to appeal to the audience's interest in -
good health
celebrities
good bargains
appearance
25
How does the text in the ad reinforce the message?
uses puns, allusions/suggestive language
repeats the name of the product
uses statistics/facts to support claims
it compares the product to an inferior product
26
The purpose of this ad is to appeal to the audiences interest in -
good health
celebrities
appearances
good bargains
27
The purpose of the following ad is to appeal to the audience's interest in -
good health
athletics
bargains
family