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GCSE Media Revision Flashcards | StudBud
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GCSE Media Revision
GCSE Media Revision
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Answers
1
What issues does Heat magazine prefer to cover?
Politics
Celebrity Gossip
Sports
Environment
2
In Barthes' definition, a myth is a .......
truth which is globally accepted.
legend which becomes an ideology.
commonly accepted truth within a cultural framework.
story based loosely on facts.
3
In Media Studies, 'representation' refers to
How the media create content.
How the media construct and present the narrative.
How the media use different music.
How the media encourage audience participation.
4
What is a connotation?
Meaning created in mind of audience.
Costume worn by characters.
The setting of an image
Title of advert.
5
Levi- Strauss narrative structure deals with...
Binary Depositions
Binary Proposals
Binary Negotiations
Binary Oppositions
6
NHS Represent - What does the shot of the empty seats connote?
The BAME community are not giving blood.
Nothing - they are just empty chairs
It is comfortable to give blood.
Hospitals are clean and safe.
7
In Media Studies, "Mediation" means:
Settlement of debate over an issue
The presentation of a middle path
A third party's influence on how reality is represented
resolving conflicting ideas
8
Which of these terms are considered media language when discussing newspapers?
Start, stop and forward.
Headlines, cover lines and images.
Up, down, maybe and sometimes
Camera, video and screens
9
How is the male gaze used in this poster
He looks in control
he looks sinister
he looks excited
He looks happy
10
This image is an example of ...?
Aspirational imagery
Intertextuality
Two Step Flow
Plagiarism
11
Who is on the front cover of the Tatler CSP?
Emma Weymouth
Georgina Bevan
Elon Musk
Bob Ross
12
what is a denotation in a media product?
Visible words in the media product
Your interpretation of what you can see.
A title on a poster.
Anything you can see.
13
The 3 reading positions by Stuart Hall are...
Dormant, negotiating & active
Up, down & around
Dominant, negotiated & Oppositional
Agree, partly agree & disagree
14
Whose theory is the 2 step flow?
Katz and Lazarfeld
Gauntlett
van Zoonen
Hall
15
Why is Kim Kardashian Hollywood different to most mobile games?
Women are its target audience.
It is set in Hollywood.
It doesn't cost anything to play.
It uses cartoon graphics.
16
Which theory is associated with Claude Levi Strauss?
Semiotics
Identity
Structuralism
Media Institutions
17
Who would be the TARGET audience for Heat magazine?
Middle class females
Working class females
Females ABC1
Females CDE
18
What is an active audience?
Those engaged in selecting media and interpreting meanings
A small audience with specialised interests and backgrounds.
The traditional idea of the audience as one large group.
Those who accept the messages that producers communicate
19
What does Lady Leshurr in the NHS 'Represent' Advert, rap about?
The endless opportunities open to the BAME community
Charities to help fund the NHS
How exercise is good for your mind
A sunny day
20
Who originated the theory of the Male Gaze?
John Berger
Babara Kruger
Laura Mulvey
Roland Barthes
21
What is Male Gaze?
Women being presented as sexual objects for male pleasure.
How men are viewed in the media through a male perspective
A material similar to gauze, but more manly.
The way men are viewed by women in Media.
22
What is a verbal code in print media?
A hidden message.
Written word.
Main image.
Spoken word.
23
What is the second stage in Todorov's Narrative Theory?
Equilibrium is disrupted
The disruption is acknowledged..
A new equilibrium is created.
The villain is discovered.
24
Which is NOT one of Stuart Hall's three audience categories?
Preferred
Negotiated
Oppositional
Ambiguous
25
Who is a target audience?
A relatively small audience with specialist interests
A large, homogeneous group
Audiences who react to media products
The people at whom a media product is aimed
26
In the Two Step Flow model ...
opinion leaders are the same as the audience
opinion leaders tell us what to think
opinion leaders influence reception of the text's message
opinion leaders create the text
27
Roland Barthes says objects have two levels of meaning...
opposite
denotation
connotation
implied
28
Roland Barthes created this theory...
Semiotics
Signs
Semantics
Symbols
29
Ronald Barthes three elements to establish meaning.
1) science 2) sing3) song
1) single 2) signified 3) sign
1) signifier 2) signified 3) sign
1) single 2) sign 3) size
30
Which company created Kim Kardashian Hollywood?
Sony Landmark
Sony Mobile
Glu Mobile
Blu Mobile
31
Semiotics is the study of...?
Signs
People
Yorkshire Puddings
Words
32
Which media theory considers that the contextual factors of each audience member are different?
Hypodermic Needle Theory
Reception Theory
Cultivation Theory
Two-Step Flow
33
Which Media theory are we applying to the Audrey Hepburn Galaxy advert?
Two Step Flow Theory
Uses and Gratifications Theory.
Audrey Hepburn is a Goddess Theory
Todorov's Narrative Theory.
34
Who would be the TARGET audience for Tatler magazine?
Females ABC1
Working class females
Middle / upper class females
Females CDE
35
What are the connotations of the E in represent?
It represents for ethnic minorities
It represents Equity
The E represents change and BAME blood
It represents for equality
36
Jean Baudrillard has argued that...
...simulations can never equal reality
...reality is a waste of time
...simulations are better than reality
...the distinction between simulations and reality has gone
37
A connotation can change.
False
True
38
What is
cultivation
theory?
How to grow audiences using traditional farming methods
Audiences have become increasingly difficult to entertain
The way in which we learn our culture through media products
The media shapes/influences our perception of the real world
