Marketing Unit 1 Test Review

The format of an advertisement depends on the

Why would a company choose to use advocacy advertising?

How many steps are involved in the consumer buying process?

What is another term for a company who has committed to using cooperative advertising?

How can companies measure the effectiveness of their marketing offers?

Which of the following is NOT an example of Paid Media?

An example of guerrilla marketing would be

Which step of the consumer buying process can be impacted by customer satisfaction?

What are the two main types of consumer needs?

What do E-Commerce sites use to measure how many people clicked on the web banner?

The term _____ marketing is innovative & cheap used to get consumer's attention in unusual ways

What is the goal of advertising?

Advertising is designed to...

What is an example of 'advocacy advertising?'

How can a company communicate their core values to their customers?

The promotional approach where companies share the cost of promotions with a channel partner is

Which of these is NOT one of the 5 Core Marketing Concepts?

What type of company would have 'brand awareness' as their main advertising goal?

What does the phrase "value proposition" mean? *

Which type of advertising goal would the Coke advertisement (see image below) be an example of?

Which type of advertising goal would the Lay's Potato Chip advertisement be an example of? *

What is the 3rd step of the consumer buying process?

In terms of consumer needs, what would this image be an example of?

What's an example of a product that fulfills both a physical need and psychological need?