Using the active voice is helpful when you

want to make writing more direct, livelier, & easier to read

To improve your audience sensitivity,

maintain good standards of etiquette.

To establish credibility with your audience, you should

show confidence and believe in yourself and in your message

In business messages, using terms such as "if," "hope," and "trust" is

a bad idea since it takes away from the writer's credibility

It is best to limit your use of the word "you" in business messages if

it will make your message sound authoritative or accusing

The best way to convey the "you" attitude is to express your message in terms of

the needs and interests of your audience

Select the sentence with the most positive emphasis.

We hope to complete the process audit by Friday.

The connotative meaning of a word is

all the associations and feelings the word evokes

Using the passive voice makes sense when

you want to be diplomatic in pointing out a problem or error

Plain language is a style of writing

designed to make complex materials more understandable

The acronyms and shortcuts used in texting and IM are

inappropriate for professional business writing

Whether consciously or not, most readers in the workplace greet incoming messages by

asking the question, "What's in this for me?"

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BCOM 2050 - Chapter 5

20 termsStudBud Administration60 plays

Excellence in Business Communications 12e

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Questions 20

Answers

1
When choosing words that communicate well with the audience, a writer should focus on using
try to write and edit at the same time
make the draft as perfect as possible to save time later
show the draft to several others to gain feedback
be as creative as possible
2
Using the active voice is helpful when you
unsure what action the subject of your sentence will take
want to make writing more direct, livelier, & easier to read
avoid personal pronouns in order to create an objective tone
want to be diplomatic in pointing out a problem or error
3
To improve your audience sensitivity,
use language that is biased towards the audience.
limit the use of the "you" attitude.
liberally use terms such as I, me, mine, we, us and ours.
maintain good standards of etiquette.
4
To establish credibility with your audience, you should
impress them with a long list of your accomplishments
directly state that you know more about a topic than they do
be modest and deferential
show confidence and believe in yourself and in your message
5
Most business communication should aim for a ________ tone.
passive
formal
colloquial
conversational
6
In business communication, it is best to use words that are low in connotative meaning.
True
False
7
In business messages, using terms such as "if," "hope," and "trust" is
a good way to show your modesty
a bad idea since it takes away from the writer's credibility
a way to display a "you" attitude
acceptable for very formal contexts
8
Adopting a "you" attitude is simply a matter of using the pronoun "you" as much as possible.
False
True
9
It is best to limit your use of the word "you" in business messages if
you know your audience well
you are filling your audience's informational needs
your organization prefers an informal, personal style
it will make your message sound authoritative or accusing
10
The best way to convey the "you" attitude is to express your message in terms of
your own personal needs and interests
the needs and interests of your organization
a universal set of needs and interests
the needs and interests of your audience
11
Replacing harsh, unpleasant terms with ___ can help your message by not offending your audience
idiomatic expressions
aneurysms
euphemisms
pseudonyms
12
Select the sentence with the most positive emphasis.
What?!?! There's an audit?
We failed to complete the process audit on time
We hope to complete the process audit by Friday.
We haven't completed the process audit.
13
The connotative meaning of a word is
its objective meaning
all the associations and feelings the word evokes
its literal meaning
its dictionary meaning
14
Written and most forms of digital communication require ________ than oral communication.
more informality
less care
more tact
fewer nouns
15
A conversational tone is not appropriate for most business messages.
True
False
16
Using the passive voice makes sense when
you're unsure what action the subject of the sentence takes
you want to be diplomatic in pointing out a problem or error
you want to emphasize the subject
you want your sentence to be easier to understand
17
Plain language is a style of writing
designed to make complex materials more understandable
used only for casual correspondence
inappropriate for business communication
aimed primarily at readers where English is the 2nd language
18
The acronyms and shortcuts used in texting and IM are
inappropriate for professional business writing
best used with customers and suppliers
IMHO a PIA - ROTFL LMAO
commonly used to communicate with top management
19
The term ________ refers to the overall impression of your messages
style
medium
profile
tone
20
Whether consciously or not, most readers in the workplace greet incoming messages by
asking the question, "What's in this for me?"
anticipating the new knowledge they will gain
setting aside enough time to read every one of them
tossing them all into the trash without opening them

BCOM 2050 - Chapter 5 Flashcards | StudBud